基于应用型人才培养目标的市场营销专业实践教学改革探索——以兰州工商学院为例  

Exploration on the Reform of Practical Teaching of Marketing Major Based on the Training Goal of Applied Talents:Take Lanzhou Technology and Business College as an Example

作　　者：王丽君 WANG Lijun(School of of Management,Lanzhou Technology and Business College,Lanzhou 730101,China)

机构地区：[1]兰州工商学院管理学院,甘肃兰州730101

出　　处：《兰州工业学院学报》2024年第4期154-157,共4页Journal of Lanzhou Institute of Technology

基　　金：甘肃省教育科学“十四五”规划2022年度资助课题(GS[2022]GHB1714)。

摘　　要：在应用型人才培养目标下,如何培养适合社会需要的新型应用型人才,是许多应用型本科院校亟待思考和解决的问题。分析兰州工商学院市场营销专业实践教学现状,通过调查社会对营销专业人才的需求状况,对推销学、营销综合模拟实验课程的实践教学改革路径进行探索。以期对市场营销专业实践教学提供借鉴。Under the goal of cultivating applied talents,how to cultivate new types of application-oriented talents suitable for the needs of society is a problem that many applied undergraduate universities urgently need to consider and solve.This paper analyzes the current situation of practical teaching in the marketing major of Lanzhou Technology and Business College.Through the investigation of the social demand for marketing professionals,the paper explores the practical teaching reform path of"Sales Strategies"and"Comprehensive Simulation Experiment of Marketing",so as to provide reference for marketing professional practice teaching.

关 键 词：应用型人才 营销专业 实践教学 

分 类 号：G40-054[文化科学—教育学原理]