逻辑依循与实践向度:中华文明精神标识的提炼展示  

The Logical Coherence and Practical Dimensions:Refining and Displaying the Spiritual Symbols of Chinese Civilization

作　　者：张诚 ZHANG Cheng

机构地区：[1]上海外国语大学新闻传播学院,上海200083

出　　处：《学习与实践》2024年第8期128-140,共13页Study and Practice

基　　金：教育部人文社会科学青年基金项目“昆曲的传播与流变研究”(项目编号:23YJC760153);上海市哲学社会科学规划课题“‘暖实力’赋能中国纪录片国家形象塑造研究”(项目编号:2022ZWY006)。

摘　　要：中华文明的精神标识是对中华文明的凝练展示,是联结全球华人的隐形纽带,也是区分中华文明与世界其他文明的关键所在。传统文化类节目扎根中华优秀传统文化的沃土,场景化、故事化与网感化的表达使其成为提炼展示中华文明精神标识的重要载体。传统文化类节目通过锚定古今“共享价值”的逻辑起点、聚焦“家国同构”意识的阐述原则以及深植中华美学传统的表现形式对中华文明的精神标识进行提炼展示。文化遗产、文学艺术、节气节日、杰出人物、传统服饰与中华饮食等取材于中华优秀传统文化的符号资源,共同构成了当下传统文化类节目提炼展示中华文明精神标识的主要实践面向。注重以“共享性”文化符号为提炼来源、构筑以“沉浸式数字叙事”为依托的展示形式、建立以“共情思维”为内核的传播方式,有望成为未来传统文化类节目提炼展示中华文明精神标识的优化路径。The spiritual symbol of Chinese civilization is the condensed display of Chinese civilization,an invisible bond uniting Chinese people worldwide,and the key to distinguish Chinese civilization from other civ⁃ilizations in the world.Traditional cultural programs are deeply rooted in the rich soil of China's excellent tradi⁃tional culture,and their scenario-based,storytelling and net-sensitive expressions make theman important car⁃rier for refining and displaying the spiritual symbol of Chinese civilization.Through the logicalstarting point of"shared values"of the past and present,the principle of articulating the sense of"family and nation",and the expression form based on the Chinese aesthetic tradition,traditional cultural programs distill and display the spiritual symbol of Chinese civilization.Cultural heritage,literature and art,festivals,outstanding figures,tradi⁃tional costumes,Chinese foodand other symbolic resources drawn fromthe outstanding traditional Chinese cul⁃ture,together constitute the main practical direction for traditional cultural programs to refine and display the spiritual symbol of Chinese civilization.Focusing on"shared"culturalsymbols as the source of refining,con⁃structing a display form based on"immersive digital narrative",and establishing a dissemination method with"empathetic thinking"as the core theme,are expected to become themain practice of traditional cultural pro⁃grams in the future.It is expected to become a feasible path for traditional cultural programs to refine and dis⁃play the spiritual symbols of Chinese civilization in the future.

关 键 词：中华文明 精神标识 中华优秀传统文化 视听节目 

分 类 号：G206[文化科学—传播学]