基于“秾大云上”的《消费者行为学》混合式教学实践与思考  

Practice and Reflection on Blended Teaching of Consumer Behavior Based on“Nong Da Yun Shang”

作　　者：付丽苹 FU Li-ping(School of Economics and Management,Xinjiang Agricultural University,Urumqi 830052,Xinjiang)

机构地区：[1]新疆农业大学经济管理学院,新疆乌鲁木齐830052

出　　处：《江苏商论》2024年第7期22-25,30,共5页Jiangsu Commercial Forum

基　　金：新疆农业大学校级教改项目:新媒体环境下基于“秾大云上”的《消费者行为学》课程教学改革研究(项目编号:2022SJKF61)。

摘　　要：随着教育信息化的推进,线上线下混合式教学模式因融合课堂教学和线上教学的优势被越来越多的教师实践。本文基于“秾大云上”平台,对市场营销专业《消费者行为学》课程进行了线上线下混合式教学模式探索实践。结果表明,该教学模式取得了良好的教学效果,学生体会到了混合式教学模式的诸多优点,相较于传统课堂对知识点的学习理解度有所提升。在今后的教学实践中,还需进一步完善混合式教学资源和教学内容,进一步优化混合式教学实践和评价设计,更加注重对学生人文情怀的培养。With the advancement of educational informatization,the blended online and offline teaching model is being increasingly practiced by more and more teachers due to the advantages of integrating classroom teaching and online teaching.This article is based on the“Nongda Cloud”platform and explores and practices a blended online and offline teaching model for the course of Consumer Behavior in Marketing.The results indicate that the teaching mode has achieved good teaching results,and students have experienced many advantages of blended learning mode,which has improved their understanding of knowledge points compared to traditional classrooms.In future teaching practices,it is necessary to further improve blended learning resources and teaching content,optimize blended learning practices and evaluation designs,and pay more attention to cultivating students'humanistic sentiments.

关 键 词：消费者行为学 混合式教学 “秾大云上” 超星“一平三端” 

分 类 号：F71[经济管理—产业经济]