AIGC工具在电商专业教学中的有效融合与实践  

Effective Integration and Practice of AIGC Tools in E-Commerce Professional Teaching

作　　者：江婷[1] JIANG Ting(Suzhou Industrial Park Industrial Technology School,Suzhou,Jiangsu Province,215000 China)

机构地区：[1]苏州工业园区工业技术学校,江苏苏州215000

出　　处：《科技资讯》2024年第15期215-218,共4页Science & Technology Information

基　　金：苏州工业园区工业技术学校基金项目“AIGC在高职电商专业教学中的深度应用”(项目编号:ITSKYYB202306);苏州工业园区工业技术学校教改课题“基于CDIO理念的新商科在线课程教学”(项目编号:JGG-202302)。

摘　　要：目前,对新型智能工具在专业教学中的应用研究还相对较少,探讨智能工具在教学中的具体应用具有十分重要的实践意义。相关文献研究发现,人工智能生成内容(Artificial Intelligence Generated Content,AIGC)工具在新媒体营销领域发展迅速,所以有必要对智能工具在“新媒体数据分析与应用”课程教学中的潜力进行深入分析。经过实践案例的探索,智能工具能够为教师提供更加优质的教学资源,提升教学和评价的效率。学生在网络文案写作、图片处理、信息采集、页面设计与美化方面的自我评价显著提高。智能工具在“新媒体数据分析与应用”课程中发挥了重要作用,但是仍然存在一些问题和挑战。Currently,there is relatively few researches on the application of new intelligent tools in professional teaching.Exploring the specific application of intelligent tools in teaching is of great practical significance.Relevant literature research has found that Artificial Intelligence Generated Content(AIGC)intelligent tools have been rapidly developing in the field of new media marketing.Therefore,it is necessary to conduct in-depth analysis of the potential of intelligent tools in New Media Data Analysis and Application teaching.Through practical case exploration,intelligent tools can provide teachers with higher quality teaching resources,improving the efficiency of teaching and evaluation.Students'self-assessment in aspects such as online copywriting,image processing,information collection,page design,and beautification has significantly improved.Intelligent tools play an important role in the course of New Media Data Analysis,but there are still some problems and challenges.

关 键 词：智能工具 人工智能 电子商务 新媒体数据分析与应用 

分 类 号：G434[文化科学—教育学]