创业叙事对创业绩效的影响研究——组织双元性、资源获取与修辞策略的作用  

Research on Mechanism of Entrepreneurial Narrative on Entrepreneurial Performance:The Role of Organiza-tional Ambidexterity,Resource Acquisition and Rhetori-cal Strategies

作　　者：赵富强[1] 胡思源 陈耘[1] 祝含秋 Zhao Fuqiang;Hu Siyuan;Chen Yun;Zhu Hanqiu(School of Management,Wuhan University of Technology;Economics and Management School,Wuhan University)

机构地区：[1]武汉理工大学管理学院 [2]武汉大学经济与管理学院

出　　处：《南开管理评论》2024年第5期4-17,共14页Nankai Business Review

基　　金：国家社会科学基金项目(23FGLB069、21FGLB027、20FGLB047)资助。

摘　　要：企业是有机资源综合体,其成长与发展离不开相关利益者的资源支持,对创业企业而言,捉襟见肘的资源匮乏是常态问题,尤其需要得到相关利益者的支持,而对创业企业的认可是其资源投入的先决条件。创业叙事是创业者构建组织双元性、满足相关利益者诉求预期及吸引和说服其资源投入的关键手段。而创业叙事对创业成功的影响效应、黑箱机制与边界条件如何等,既有研究尚未揭示。基于此,本研究旨在科学界定创业叙事修辞策略内涵构成,合理开发相应测量工具,探究创业叙事对创业绩效的影响效应,揭示组织双元性与资源获取的中介作用机理,同时考察修辞策略在其间的边界条件作用。实证研究得出如下结论:(1)创业修辞策略即为达到某种创业表述目的而刻意使用的劝服性话语,其量表包括行业共性描述和独特优势阐述两维13题项;(2)创业叙事显著正向影响创业绩效;(3)组织双元性与资源获取在创业叙事对创业绩效的影响中起链式中介作用;(4)行业共性描述修辞策略强化创业叙事对组织合法性的影响,而独特优势阐述修辞策略强化创业叙事对组织竞争性的影响。As we all know,enterprise is an organic resource complex,and its growth and development are inseparable from the resource support of relevant stakeholders.For start-ups,the shortage of resources is the normal problem,especially the support of relevant stakeholders,and the stakeholders’recognition to start-ups is the prerequisite for their investment of resources.Entrepreneurial narrative is a key and effective means for entrepreneurs to build enterprise ambidexterity,meet the demands and expectations of relevant stakeholders,and attract and persuade their resource investment.The influence of entrepreneurial narrative on entrepreneurial success,black box mechanism and boundary conditions have not been revealed systematically.Based on this,this study aims to scientifically define the connotation and composition of entrepreneurial narrative rhetoric strategy,determine the corresponding measurement tools,explore the impact of entrepreneurial narrative on entrepreneurial performance,reveal the chain mechanism of organizational ambidexterity and resource acquisition,and investigate the boundary condition function of rhetorical strategy.The research draws the following conclusions based on a grounded qualitative study and a multi-time questionnaire survey.Firstly,entrepreneurial rhetoric strategy is a persuasive discourse deliberately used to achieve a certain entrepreneurial expression purpose.Its scale includes two-dimensional 13 items,including industry common description and unique advantage description.Secondly,entrepreneurial narrative has a positive impact on entrepreneurial performance.Thirdly,organizational ambidexterity and resource acquisition play a chain intermediary role in the impact of entrepreneurial narrative on entrepreneurial performance.Finally,rhetorical strategies of industry common description regulate entrepreneurial narrative on organizational legitimacy,the higher the level of rhetorical strategies used to describe industry commonalities,the stronger their positive impact.Meanwhile rhetorica

关 键 词：创业叙事 创业绩效 组织双元性 资源获取 修辞策略 

分 类 号：F279.2[经济管理—企业管理]