扬州特色旅游食品营销策略研究  

Research on Yangzhou Characteristic Tourism Food Marketing Strategy

作　　者：王全 WANG Quan(Jiangsu Vocational College of Tourism,Yangzhou 225000,China)

机构地区：[1]江苏旅游职业学院,江苏扬州225000

出　　处：《食品安全导刊》2024年第15期165-168,共4页China Food Safety Magazine

摘　　要：本文阐述了扬州特色旅游食品的发展现状,分析了扬州特色旅游食品营销存在的问题,并分别从打造旅游食品品牌、加强旅游食品宣传、强化品种开发与生产和提升营销人员素养等方面进行探讨,从而更好地带动当地的发展。This paper expounds the development status of Yangzhou characteristic tourism food,analyzes the problems existing in the marketing of Yangzhou characteristic tourism food,and discusses the aspects of building tourism food brand,building tourism food publicity,strengthening the variety development and production and improving the marketing personnel quality,so as to better drive the local development.

关 键 词：旅游业 旅游食品 营销策略 

分 类 号：F592.7[经济管理—旅游管理] F719.3[经济管理—产业经济] F274