易象论:视觉思维下《周易》的符号传播机制研究  

On Yi Images:Research on Symbol Propagation Mechanism under the Perspective of Visual Thinking

作　　者：祝东 ZHU Dong

机构地区：[1]暨南大学新闻与传播学院,广东广州510632

出　　处：《周易研究》2024年第4期87-94,共8页Studies of Zhouyi

基　　金：国家社科基金重大项目:“视觉修辞的理论、方法与应用研究”(17ZDA290)。

摘　　要：《易经》的本源在于易象,易象实际上是先民视觉思维的体现。从编码意图来看,易象以视觉思维为中心,卦象兼有写实和写意的特征,写意遵循的是视觉极简思维,体现出先民以简驭繁的抽象思维能力。就文本意义而言,易象通过卦爻符号象征性与卦爻辞隐喻性的相互配合,达到“文约义丰”,扩展了《周易》的意义范围。从解释意义来看,图像意义的虚指不同于文字意义的实指,易象组合更是增加了解释的多元性,接收者通常审时度势地在观象玩辞的过程中达到合乎理性的解释。中国先民在易象活动中以言象合治的方式走出了原始思维模式,这正是中国符号学思想的独特之处。The origin of the Yijing lies in images,which are actually reflections of the visual thinking of the ancestors.From the perspective of coding intention,Yi images focuses on visual thinking,while hexagrams have both realistic and impressionistic features.The impressionistic feature follows a minimalist visual thinking approach,reflecting the abstract thinking ability of our ancestors to control complexity with simplicity.In terms of textual meaning,Yi images expanded the scope of meaning of the Book of Changes by combining the symbolic features of hexagram and line symbols with the metaphorical features of hexagram and line statements.From the perspective of explanatory meaning,the virtual reference of image meaning is different from the real reference of textual meaning,and the combination of Yi images increases the diversity of interpretation.The receiver usually achieves a rational explanation in the process of observing and musing with words according to specific situations.The Chinese ancestors walked out from the primitive thinking mode through the combination of words and images in the activities of Yi images,which is the unique feature of Chinese semiotic thought.

关 键 词：易象 视觉思维 符号学 传播 编码 

分 类 号：B21[哲学宗教—中国哲学]