基于Kano模型的开放教育农民大学生学习支持服务提升策略  

Strategies of Enhancing Learning Support Services for Rural College Students in Open Education Based on the Kano Model

作　　者：马赫 林海华 朱晓琳 MA He;LIN Hai-hua;ZHU Xiao-lin(Teaching Department,Inner Mongolia Open University,Hohhot,010011,Inner Mongolia)

机构地区：[1]内蒙古开放大学教学部,内蒙古呼和浩特010011

出　　处：《南京开放大学学报》2024年第3期22-31,共10页Journal of Nanjing Open University

基　　金：中国成人教育协会“十四五”成人继续教育科研规划2023年度一般课题“乡村振兴背景下基于农民大学生需求的开放教育学习支持服务研究”(2023-786Y);内蒙古高等教育学会2022年度高等教育研究重点课题“以成人学习者需求为导向的在线学习平台学习支持服务研究”(NMGJXH-2022XB019);内蒙古开放大学2023年度校级重大攻关课题子课题“‘一村一名大学生’项目学习支持服务评价研究”(IMOU-EZDGGZ2322)。

摘　　要：农民大学生是乡村振兴的生力军,为开放教育农民大学生提供优质的学习支持服务,可以提升学习效果,为乡村振兴提供强大的人才支撑。根据开放教育教学模式和学习支持服务理论,构建开放教育学习支持服务体系的5个需求维度和20个需求要素。通过Kano模型问卷收集农民大学生的学习支持服务需求信息,根据最高频次法和Better-Worse系数法确定开放教育农民大学生学习支持服务需求归类。基于上述分析,提出学习支持服务提升策略:以必备属性为保障,完善评价支持服务项目;以期望属性为支撑,提升资源、过程支持服务项目;以魅力属性为方向,强化团队支持服务项目;以无差别属性为依据,改进管理支持服务项目。College students from a rural background are the new force in rural revitalization.Providing quality learning support services for these students in open education can enhance their learning outcomes and offer strong talent support for rural revitalization.Based on the open education teaching model and the theory of learning support services,this paper constructs a learning support service system for the open education,outlining five demand dimensions and twenty demand elements.A Kano model questionnaire was used to collect information on the learning support service needs of rural college students,and the need classification was determined using the frequency method and the Better-Worse coefficient method.Based on this analysis,this paper proposes strategies for enhancing learning support services:using essential attributes as a guarantee to improve evaluation support service items;relying on expected attributes as a support to enhance resource and process support service items;directing efforts toward attractive attributes to strengthen team support service items;and setting indifferent attributes as a base to refine management support service items.

关 键 词：农民大学生 开放教育 KANO模型 乡村振兴 “一村一名大学生”计划 学习支持服务 

分 类 号：G434[文化科学—教育学]