国风插画在传统食品包装设计中的应用研究  

Research on the application of Chinese style illustration in traditional food packaging design

作　　者：颜梦洁 张剑[1] YAN Mengjie;ZHANG Jian(School of Design Art,Changsha University of Science and Technology,Changsha,Hunan 410114,Chian)

机构地区：[1]长沙理工大学设计艺术学院,湖南长沙410114

出　　处：《食品与机械》2024年第8期221-225,共5页Food and Machinery

基　　金：国家社科基金艺术学项目(编号:21BC055)。

摘　　要：国风插画作为中国独特的视觉表现形式,兼顾内涵与艺术性。文章分析了国风插画的艺术表现力及其在传统食品包装设计中的应用价值,发现将国风插画应用于传统食品包装设计中,可以打造差异化的品牌形象、提升品牌文化传播力度、建立消费者的品牌忠诚度。并提出了国风插画在传统食品包装设计中的应用策略。As a unique visual expression of China,Chinese style illustration considers both connotation and artistry.This paper analyzes the artistic expression of Chinese style illustration and its application value in traditional food packaging design.It is found that the application of Chinese style illustration in traditional food packaging design can create a differentiated brand image,enhance the communication of brand culture,and establish brand loyalty among consumers.The application strategy of national style illustration in traditional food packaging design is also proposed.

关 键 词：插画 国风 传统食品 包装设计 

分 类 号：TS206.2[轻工技术与工程—食品科学] J218.5[轻工技术与工程—食品科学与工程] J524.2[艺术—美术]