基于认知心理的儿童食品包装信息可视化设计研究  

Research on the visualisation design of children's food packaging information based on cognitive psychology

作　　者：余婧 詹秦川[1] YU Jing;ZHAN Qinchuan(Shaanxi University of Science and Technology,Xi′an,Shaanxi 710021,China)

机构地区：[1]陕西科技大学,陕西西安710021

出　　处：《食品与机械》2024年第8期232-240,共9页Food and Machinery

基　　金：国家社科基金艺术学项目(编号:21BG107)。

摘　　要：阐述信息可视化在儿童食品包装设计中的作用,结合当前语境下儿童食品包装所面对的新机遇和挑战,基于儿童的独特认知特征探讨了信息可视化在儿童食品包装的信息转译视觉表达等设计原则和方法,并借助近年来优秀的儿童食品包装案例,进一步强化理论论述的可行性,总结出儿童食品包装信息可视化设计研究策略,将食品相关信息迅速有效地传递给儿童群体以达到促销目的。Elaborate on the role of information visualisation in children's food packaging design,addressing new opportunities and challenges facing children's food packaging in the current context.Explore design principles and methods for information visualization in children's food packaging based on children's unique cognitive characteristics,including visual expression for information translation.By leveraging recent exemplary cases of children's food packaging,further strengthen the feasibility of the theoretical discussion.Summarize strategies for information visualization design in children's food packaging to effectively and swiftly convey food⁃related information to children,achieving promotional objectives.

关 键 词：信息可视化 儿童食品 包装设计 信息转译 儿童认知发展 

分 类 号：TS206.2[轻工技术与工程—食品科学]