传统文化背景下国潮产品设计研究  

Research on China-Chic Product Design in the Context of Traditional Culture

作　　者：吕昂 屈梦柯 李晓飞[1] LV Ang;QU Mengke;LI Xiaofei(Vocational and Technical College of Inner Mongolia Agricultural University,Baotou 014109,Inner Mongolia,China)

机构地区：[1]内蒙古农业大学职业技术学院,内蒙古包头014109

出　　处：《玩具世界》2024年第8期176-178,共3页Toys World

摘　　要：近年来,国潮热、国货热的浪潮逐渐高涨,这表明当代年轻人对我国传统文化越发认可。在传统文化热潮下,各大国潮品牌抓住机遇,乘势而上。许多国潮产品设计以传统文化为灵感之源,在短时间内获得许多女性消费者喜爱。文章主要分析国潮产品设计所采取的策略,旨在为当代设计师提供有益启示。In recent years,the China-Chic heat and domestic product heat has gradually risen,which shows that contemporary young people are increasingly recognizing China's traditional culture.Under the upsurge of traditional culture,various China-Chic brands seize the opportunity and take advantage of the situation.Many China-Chic product designs are inspired by traditional culture and are loved by many female consumers in a short period of time.This paper mainly analyzes the strategies adopted by the China-Chic product design,aiming to provide useful enlightenment for contemporary designers.

关 键 词：传统文化 产品设计 国潮产品 

分 类 号：F273.2[经济管理—企业管理] G206[经济管理—国民经济]