具象性设计视角下地域文化融入土特产食品包装设计路径  

Pathways for Integrating Regional Culture into Specialty Food Packaging Design from a Figurative Design Perspective

作　　者：汪利萍 WANG Li-ping(Anhui University of Science and Technology,Huainan Anhui 232001)

机构地区：[1]安徽理工大学,安徽淮南232001

出　　处：《吉林艺术学院学报》2024年第4期39-45,共7页Journal of Jilin University of Arts

基　　金：安徽理工大学“关于党的十九届六中全会精神研究阐释专项课题”(sjjlzqh2021-05);安徽省教育厅2023年“高校‘三全育人’综合改革和思想政治能力提升计划项目”(sztsjh-2023-6-5)阶段性成果。

摘　　要：文旅背景下,将地域文化融入土特产食品包装设计,是对中华优秀传统文化的创造性转化和创新性发展。当下土特产食品包装文化属性模糊、地域特色不突出、绿色设计理念运用不充分,严重制约着土特产食品市场竞争力的提升和地域文化的传播。为促进土特产食品包装设计与地域文化深度融合,有效提升土特产食品附加值、竞争力和品牌影响力,提出在具象性设计视角下,基于地域文化符号的表象提取、意象转译和设计呈现维度,从图案设计、形态设计、材质设计三方面来研究地域文化融入土特产食品包装设计路径。通过设计助力地域文化赋能土特产食品,为土特产食品包装设计提供参考依据,并强化地域文化的传播力、感染力和影响力,推进文化自信自强。In the context of cultural tourism,integrating regional culture into specialty food packaging design is a creative transformation and innovative development of China's excellent traditional culture.Currently,the lack of distinct cultural attributes,weak regional characteristics,and insufficient application of green design concepts in specialty food packaging limit the market competitiveness and cultural dissemination of such products.This study proposes pathways for integrating regional culture into specialty food packaging design from a figurative design perspective,focusing on extracting cultural symbols,translating images,and presenting designs in terms of patterns,forms,and materials.Through design,regional culture can empower specialty foods,offering reference points for packaging design and strengthening the spread and influence of regional culture,thereby promoting cultural confidence and self-strengthening.

关 键 词：土特产食品包装 地域文化 具象性设计 文化自信 

分 类 号：J524.1[艺术—艺术设计] TS206.2[轻工技术与工程—食品科学]