基于数字化转型背景下高职营销专业人才培养模式研究  

Research on the Talent Training Model of Marketing Majors in Higher Vocational Education Based on the Background of Digital Transformation

作　　者：郁珏 葛辰佳 YU Jue;GE Chen-jia(Jiangsu Vocational College of Business,Nantong Jiangsu 226007,China)

机构地区：[1]江苏商贸职业学院,江苏南通226007

出　　处：《湖北开放职业学院学报》2024年第19期160-161,164,共3页Journal of Hubei Open Vocational College

基　　金：江苏省高校哲学社会科学研究基金项目“服务地方港口经济视角下的国际贸易人才培养模式研究与实践”(项目编号:2-18SJA1990)。

摘　　要：本文针对高职营销专业人才培养问题进行研究,首先明确数字化背景下高职营销专业对人才的新要求,即拥有数字化采集、分析与应用能力,然后结合营销专业人才培养现状,剖析培养目标、课堂体系、培养模式等方面存在的问题,最后提出针对性的优化措施,力求通过实施“区别化”培养、健全专业课程体系、构建产学研合作平台等方式,使校企合作办学更加深入,培养出更多数字应用型专业人才。This paper focuses on the issue of talent cultivation in vocational marketing majors.Firstly,it clarifies the new requirements for talents in higher vocational marketing majors under the digital background,that is,possessing digital collection,analysis,and application capabilities.Then,based on the current situation of talent cultivation in marketing majors,it analyzes the problems in training objectives,classroom systems,and training models.Finally,targeted optimization measures are proposed,aiming to achieve"dfferentiated"cultivation.By improving the professional curriculum system and building an industry university research cooperation plaform,it is aimed to deepen the cooperation between schools and enterprises in running schools,and cultivate more digital applied professional talents.

关 键 词：数字化转型 高职院校 营销 人才培养 

分 类 号：G71[文化科学—职业技术教育学]