配置注意力过程:悖论思维对悖论均衡决策的影响机理研究  

Configuring Attention Processes:Study on the Mechanism of Paradoxical Thinking on Paradoxical Equilibrium Decision Making

作　　者：刘相彤 刘宏双 林海芬[1] LIU Xiang-tong;LIU Hong-shuang;LIN Hai-fen(School of Economics and Management,Dalian University of Technology,Dalian 116000,China)

机构地区：[1]大连理工大学经济管理学院,大连116000

出　　处：《管理案例研究与评论》2024年第5期706-721,共16页Journal of Management Case Studies

基　　金：辽宁省社会科学规划基金项目“不确定情景下企业持续战略变革新理论构建:从适应到重塑”(L23ZD026)。

摘　　要：高质量发展等带来的悖论冲突困境要求管理者做出能够同时融合多维矛盾要素的悖论均衡决策行为,而非传统的“二选一”式决策。悖论均衡决策行为以认知层面的悖论思维为前提。但悖论思维影响悖论均衡决策的作用机理仍未可知。为此选取注意力过程为研究视角,以雷士电商为研究样本展开单案例研究,研究发现:(1)悖论思维的不同维度对选择性注意力和执行性注意力过程分别具有差异化作用,形成注意力聚焦阶段、复杂思考阶段及信息整合创造阶段,经由认知层作用于行为层;(2)在矛盾要素并置思考基础上形成对悖论关系的深层或创新认知,进而产生创新性悖论应对策略,是悖论均衡决策形成的内在机理;(3)注意力焦点在聚焦时表现出的专注性和排他性以及在剥离时表现出的灵活性和多任务目标共存性是注意力过程在其中发挥作用的关键。通过引入注意力过程视角,揭示出悖论思维对管理决策的重要影响,能够充实管理悖论领域的微观基础,可为管理者合理应对悖论情境提供指导。The paradoxical decision-making dilemma brought about by high-quality development requires managers to make paradoxically balanced decision-making that can simultaneously integrate multidimensional contradictory elements.Paradoxical equilibrium decision-making is based on the premise of paradoxical thinking at the cognitive level.However,its mechanism is still unknown.Based on the role of attention in the link between cognition and behavior,this paper selected Rays E-commerce as a research sample,and combined with the attention process theory to carry out a single case study.We find that:(1)the different dimensions of paradoxical thinking and the two kinds of attention processes have differentiated roles in the formation of the three stages of focusing attention,complex thinking,and the integration of information and creation;(2)the juxtaposition of thinking about paradoxical elements based on the formation of deep or innovative perceptions that lead to innovative paradoxical coping strategies is an intrinsic mechanism of paradoxical equilibrium decision-making generation;(3)the concentration and exclusivity of the attentional focus when focusing,and the flexibility and multitasking goal coexistence when divesting,are the key to the role of attentional processes.By introducing the perspective of attentional processes and configuration,this study reveals the important influence of cognitive drivers on managerial decision-making,solidifies the micro-foundation of the field of managerial paradox,and provides guidance for managers to reasonably cope with paradoxical situations.

关 键 词：悖论思维 悖论均衡决策 注意力过程与配置 案例研究 

分 类 号：F270[经济管理—企业管理]