基于产教融合的商科“活”案例教学方法及操作  

The Business“Living”Case Teaching Method and Operation Based on the Integration of Industry and Education

作　　者：肖静华[1] 吴瑶[1] 谢康[1] XIAO Jing-hua;WU Yao;XIE Kang(School of Business,Sun Yat-sen University,Guangzhou 510275,China)

机构地区：[1]中山大学管理学院,广州510275

出　　处：《管理案例研究与评论》2024年第5期834-842,共9页Journal of Management Case Studies

基　　金：国家自然科学基金重点项目“制造企业数字化转型与管理适应性变革研究”(72032009);国家自然科学基金面上项目“企业与用户互动创新的AI驱动服务适应性创新能力研究”(72172163)。

摘　　要：针对中国商科课堂互动与案例教学中存在的形式化现象,以及企业参与商科案例教学积极性低的实践难题,通过阐述商科“活”案例教学法的互动主义学习哲学,以近十年的“活”案例教学实践为基础,提炼出产教融合导向的商科“活”案例三维互动教学法,即围绕产业界的时代“真”问题来设计和实施,通过教与学、修与行、理论指导与实践评价三个维度之间不同方向的互动,以及三个维度内部不同方向的互动,强化学生思维训练、提升学生综合素质的案例教学方法。研究表明:对教学情境与案例情境的适应性调适是商科“活”案例三维互动教学法的一个明显特征,也是其区别于普通案例教学方法之处,该教学方法使案例教学中的师-生、生-生及产-教符号互动具有时代感和临场感,更有利于提升学生的专业核心能力和综合素质。In response to the formalization phenomenon in interaction and case teaching in Chinese business classrooms,as well as the practical problems of low enthusiasm for enterprises to participate in business case teaching,this article elaborates on the interactive learning philosophy of the business“living”case teaching method.Based on the nearly 10 years of“living”case teaching practice,a three-dimensional interactive teaching method of business“living”case oriented towards the integration of industry and education is extracted.Case teaching is designed and implemented around the“real”problems of the industry in the era,through the interaction between teaching and learning,complementary learning and action,theoretical guidance and practical evaluation in different directions,as well as the interaction in different directions within the three dimensions,the case teaching method strengthens and enhances students’thinking training and comprehensive quality.The research shows that the adaptive adjustment to the teaching and case situation is an obvious feature of the three-dimensional interactive teaching method of business“living”case,which is different from the ordinary case teaching method.It makes the symbolic interactions between teacher-student,student-student and industry-teaching in the case teaching have the sense of the times and being present,which is more conducive to improving students’professional core ability and comprehensive quality.

关 键 词：教学方法 产教融合 “活”案例教学 三维互动教学法 适应性调适 

分 类 号：F270[经济管理—企业管理]