具身传播视域下非遗绵竹木版年画卡牌游戏设计  

作　　者：司峥鸣[1] 胡绪怡 

机构地区：[1]哈尔滨工业大学建筑与设计学院

出　　处：《北京文化创意》2024年第4期31-40,共10页Beijing Culture Creativity

基　　金：国家社会科学基金项目(21BXW043)。

摘　　要：在媒介多元化的时代,将游戏作为文化传播媒介,设计一款关于绵竹木版年画的卡牌游戏,以探究中华优秀传统文化的传播形式,传播“可信、可爱、可敬”的中国形象。笔者提取绵竹木版年画中的传统文化元素,根据具身传播特征即具身性、嵌入性、拟仿性三个角度构建具身参与、情境创设与沉浸体验的卡牌游戏设计模型,同时,围绕设计模型完成游戏界面、交互、人物、场景、关卡等方面的卡牌游戏设计。综合以上,得出结论:融合传统文化与数字媒体技术,实现游戏的沉浸式体验以及绵竹木版年画新的传播策略,促进中华优秀传统文化的活化传承。In the era of media diversification,a card game about Mianzhu New Year paintings is designed as a cultural communication medium,in order to explore the forms of communication of the excellent traditional Chinese culture and to spread the image of China as"trustworthy,adorable and respectable".The author extracts the traditional cultural elements in Mianzhu New Year paintings,and builds a card game design model of embodied participation,context creation and immersion experience based on the three perspectives of embodied communication characteristics,embodiment,embeddedness,and imitation,and completes the design of the card game around the design model in terms of the game interface,interactions,characters,scenes,and levels.Based on the above,it is concluded that the integration of traditional culture and digital media technology can achieve the immersive experience of the game as well as the new communication strategy of Mianzhu New Year painting,which can promote the revitalization and inheritance of the excellent traditional Chinese culture.

关 键 词：具身传播 绵竹木版年画 卡牌游戏 传统文化 

分 类 号：G63[文化科学—教育学]