文化自信视域下学位服的创新设计研究  

A STUDY ON INNOVATION DESIGN OF DEGREE CLOTHING FROM THE FEOM THE PERSPECTIVE OF CUITURAL CONFIDENCE

作　　者：陈郭竞 潘军 CHEN GUOJING;PAN JUN

机构地区：[1]武汉理工大学 [2]贵州商学院

出　　处：《设计》2024年第19期1-5,共5页Design

摘　　要：在增强文化自信、推进文化强国的背景下,中国作为世界上唯一没有发生文化断代的文明古国,必然更应当有独立自主的中国学位服饰。本文通过对中华优秀传统文化的历史文献考察研究,特别是对具有代表性和典型性的汉文化的服饰系统文化剖析研究,根据设计符号学的语境、语构、语义、语用4个维度诉求的设计逻辑要求进行研究。提炼出适宜性与应用性较强的中华视觉元素,按照内在结构的逻辑表达进行创新设计。构建出文化自信下中国学位服的时代符号内涵,实现了中华文化基因密码的革新、延续和共存等时代转译之中国学位服样式成果。As the only ancient civilization in the world that has not experienced cultural discontinuity,China should inevitably have independent and independent Chinese academic attire in the context of enhancing cultural confidence and promoting cultural power.This article conducts research on the historical literature of excellent traditional Chinese culture,especially the cultural analysis of the clothing system of representative and typical Chinese culture.Based on the design logic requirements of the four dimensions of context,language structure,semantics,and pragmatics in semiotics,the research is conducted.Extract Chinese visual elements with strong suitability and applicability,and innovate the design according to the logical expression of the internal structure.Constructing the era symbol connotation of Chinese academic dress under cultural confidence,achieving the transformation,continuation,and coexistence of Chinese cultural gene code into Chinese academic dress style achievements.

关 键 词：中华优秀传统文化 学位服创新设计 文化自信 汉服 符号学 

分 类 号：J52[艺术—艺术设计]