文化唯物主义视角下文化、技术与产业的共生演进——以《黑神话:悟空》为案例  

The Co-evolution of Culture,Technology,and Industry from a Cultural Materialist Perspective——Taking"Black Myth:Wukong"as an Example

作　　者：李闯 LI Chuang(Institute of Sociology,Chinese Academy of Social Sciences,Beijing 100836,China)

机构地区：[1]中国社会科学院社会学研究所,北京100836

出　　处：《北京工业大学学报（社会科学版）》2024年第6期83-95,共13页Journal of Beijing University of Technology (Social Sciences Edition)

基　　金：中国社会科学院研究阐释中华民族现代文明重大创新项目(2023YZD051);中国社会科学院“青启计划”(2024QQJH154)。

摘　　要：随着数字技术的迅猛发展,中华传统文化的传承与传播面临新的挑战与机遇。作为新兴的数字文化载体,电子游戏为文化传播开辟了创新途径。以《黑神话:悟空》为案例,从威廉斯的文化唯物主义视角探讨当代数字游戏如何在游戏文化体验、前沿3A技术和产业崛起的三重作用下激活中华优秀传统文化IP。揭示了文化与技术的融合如何推动文化产业变革,以及产业演进如何反馈促进文化创新表达和技术进步。研究发现,高质量游戏内容与复杂游戏机制推动技术创新,技术进步又促进游戏内容优化,形成正向反馈循环。同时,游戏产业的工业化进程强化了游戏形式的多样化和精细化,进一步加速了文化、技术、产业三者螺旋上升的发展机制。在这一机制作用下,《黑神话:悟空》中的中华优秀传统文化在全球化背景下焕发出新活力,使电子游戏成为展示中华文化影响力的重要载体。This study examines how video games offer innovative pathways for articulating traditional Chinese culture in the digital age.Using a cultural materialist perspective,we analyze"Black Myth:Wukong"to investigate trends in video games across cultural representation,technological application,and industrial development.Drawing on developer interviews,content analysis,and industry data,we develop a framework focusing on the interplay between technology,industry,and cultural representation.Our findings reveal a dynamic relationship where culture-technology convergence drives industry innovation,while industrial evolution fosters cultural and technological advancement.Results indicate that high-quality digital games have the potential to revitalize the traditional Chinese culture,in a digital form that is appealing to a younger generation globally.We identify mechanisms for activating cultural IP digitally and elucidate innovative cultural production processes in digital environments.This research contributes to cultural production literature by demonstrating how digital technologies reshape cultural articulation and extends cultural materialist theory by applying it to the digital game industry.

关 键 词：文化唯物主义 中华文化国际传播 中华优秀传统文化 文化生产 黑神话悟空 电子游戏 

分 类 号：C913.33[经济管理] G206.2[社会学]