基于品牌形象的酒店行业食品服务质量提升策略  

Strategies for Improving Food Service Quality in the Hotel Industry Based on Brand Image

作　　者：魏湖深 WEI Hushen(Ji’an College,Ji’an 343000,China)

机构地区：[1]吉安职业技术学院,江西吉安343000

出　　处：《食品安全导刊》2024年第32期120-122,共3页China Food Safety Magazine

摘　　要：酒店行业的食品服务质量直接影响其品牌形象与客户满意度。本研究旨在基于品牌形象分析酒店食品服务质量的现状与瓶颈,运用供应链管理、人力资源专业化培训、食品安全监控体系建设及服务流程标准化等方法,提出针对性的改进策略。研究结果表明,通过优化供应商管理、加强员工培训、建立全程追溯系统及制定标准化服务操作规程,可有效提升酒店食品服务水平,从而推动品牌形象的全面提升。The quality of food service in the hotel industry directly affects its brand image and customer satisfaction.This study aims to analyze the current situation and bottlenecks of hotel food service quality based on brand image,and propose targeted improvement strategies using methods such as supply chain management,specialized human resource training,food safety monitoring system construction,and service process standardization.The research results indicate that by optimizing supplier management,strengthening employee training,establishing a full traceability system,and developing standardized service operating procedures,the level of hotel food service can be effectively improved,thereby promoting the comprehensive enhancement of brand image.

关 键 词：食品服务质量 品牌形象 酒店管理 服务标准化 

分 类 号：F719.2[经济管理—产业经济] F273.2F274