茶旅融合背景下小众茶品牌的私人定制模式——以“阿中家的茶”为例  

The Private Customization Model of Small Tea Brands under the Background of Tea Tourism Integration--Taking“A-Zhongjia Tea”as an Example

作　　者：李喆洋 崔玄 徐源泽 曾莉斯 闻悦颖 LI Zheyang;CUI Xuan;XU Yuanze;ZENG Lisi;WEN Yueying(Dalian Minzu University,Dalian 116600)

机构地区：[1]大连民族大学,大连116600

出　　处：《食品工业》2024年第10期229-231,共3页The Food Industry

摘　　要：茶旅融合趋势下,私人定制是小众茶品牌应重点关注的新模式。此项目以“阿中家的茶”为例,探讨小众茶品牌如何通过私人定制策略深化茶旅融合。小众茶品牌的私人定制模式作为新业态,为乡村振兴提供新思路。Under the trend of tea tourism integration,private customization is a new model that niche tea brands should focus on.This project takes“A Zhongjia’s Tea”as an example to explore how niche tea brands can deepen the integration of tea and tourism through private customization strategies.The private customization model of niche tea brands as a new business model provides new ideas for rural revitalization.

关 键 词：小众茶品牌 私人定制 茶旅融合 

分 类 号：TS971[轻工技术与工程] F326.12[经济管理—产业经济] F592.7