基于加权平均的教育培训企业顾客满意度调查研究——来自丛林虎教育的数据  

A Survey of Customer Satisfaction of Education and Training Enterprises Based on Weighted Average:Data from Jungle Tiger Education

作　　者：刘洋 Liu Yang(Guangzhou Institute of Technology,Guangzhou 510540,China)

机构地区：[1]广州理工学院,广东广州510540

出　　处：《教育理论与实践（新加坡）》2024年第4期19-22,共4页

摘　　要：本文以丛林虎教育咨询有限公司为研究对象,以该公司的顾客满意度影响因素为调查内容,通过查阅相关文献,结合该公司的实际情况,利用SPSS19和EXCEl软件对调查结果进行分析,找到提高公司顾客满意度的有效途径。为公司制定正确的营销策略提供有价值的市场信息,同时也为同行业提供一些有益的启发和借鉴。This paper takes Jungle Tiger Education Consulting Co.,Ltd.as the research object,takes the factors affecting the customer satisfaction of the company as the investigation content,through reviewing the relevant literature,combining with the actual situation of the company,and analyses the investigation results by using the SPSS19 and EXCEl software,to find the effective way to improve the customer satisfaction of the company.It provides valuable market information for the company to formulate correct marketing strategies,and also provides some useful inspiration and reference for the same industry.

关 键 词：顾客满意度 师资专业性 学习效果 

分 类 号：F27[经济管理—企业管理]