设计心理学视域下字体设计的深层探索与发展趋势研究  

Research on the Deep Exploration and Development Trend of Font Design from the Perspective of Design Psychology

作　　者：娄山[1] 杨晶晶[1] LOU Shan;YANG Jingjing(Kaili University,Kaili 55601l,Guizhou,China)

机构地区：[1]凯里学院,贵州凯里556011

出　　处：《玩具世界》2024年第10期166-168,共3页Toys World

摘　　要：设计心理学指导设计师理解受众心理,创造出能够产生共鸣的作品,而字体设计正需融合认知、情感与个性心理,以优化视觉与交互体验。由此,文章探讨字体设计与设计心理学的关联,强调设计心理学作为视觉传达关键,旨在有效传递信息并触动情感。通过分析字体视觉感受、心理学因素、风格影响、用户体验及发展趋势,文章展望未来的人工智能、虚拟现实、大数据等技术将重塑字体设计,为跨界融合与审美教育带来新机遇。Design psychology guides designers to under-stand the audience's psychology and create works that can resonate with them,Font design needs to integrate cog-nition,emotion and personality psychology to optimize visual and interactive experience.Therefore,this paper discusses the relationship between font design and design psychology,emphasizing that design psychology as the key to visual communication aims to effectively convey information and touch emotions.By analyzing the visual perception,psychological factors,style influence,user ex-perience and development trend of fonts,it looks forward to the Artificial Intelligence,Virtual Reality,big data and other technologies in the future will reshape font design and bring new opportunities for cross-border integration and aesthetic education.

关 键 词：字体设计 设计心理学 视觉效果 用户体验 发展趋势 

分 类 号：J524[艺术—艺术设计]