俄罗斯媒体话语建构的哈尔滨城市形象研究  

A Study of Harbin’s Urban Image as Constructed by Russian Media

作　　者：张佳琪 Zhang Jiaqi(Heilongjiang University,Harbin,150080,China)

机构地区：[1]黑龙江大学,哈尔滨150080

出　　处：《语言与文化研究》2024年第6期57-60,共4页Language and Culture Research

摘　　要：为了解俄罗斯对哈尔滨形象的总体建构情况,为提升哈尔滨国际传播能力提供有效路径和策略,本研究以俄罗斯媒体语料为研究对象,从话语分析角度剖析了多年来俄罗斯媒体围绕“哈尔滨”这一概念的话语表征及形象建构。俄罗斯媒体话语所建构的哈尔滨城市形象,折射出了哈尔滨形象在俄罗斯媒体中呈现的倾向性与局限性,对其进行研究有助于促进中俄两国各方面、各层次的深度的交流与融通,进一步提升哈尔滨的国际形象及对外传播效果。In order to understand the overall construction of Harbin's image in Russia,and to provide effective paths and strategies for improving Harbin’s international communication ability,this study takes the Russian media corpus as the object of research,and analyses the discourse representations and image construction around the concept of“Harbin”in Russian media over the years from the perspective of discourse analysis.The Harbin city image constructed by the Russian media discourse reflects the tendency and limitation of Harbin image in the Russian media,and its study can help to promote the communication and integration between China and Russia in all aspects and at all levels,and to further enhance the international image of Harbin and the effect of foreign communication.

关 键 词：哈尔滨形象 媒体话语 建构 语料库 

分 类 号：G63[文化科学—教育学]