行随境迁:草原旅游情境游客环境感知与亲环境行为研究  

Behaviors Follow the Environment:Environmental Perceptions and Pro-environmental Behaviors of Tourists in Grassland Tourism

作　　者：韩秋晨 乌铁红[2] 伊如汗 王晶[3,4] HAN Qiu-chen;WU Tie-hong;YI Ru-han;WANG Jing(College of Tourism and Service Management,Nankai University,Tianjin 300350,China;College of History and Tourism Culture,Inner Mongolia University,Hohhot 010021,China;College of Economics and Management,Inner Mongolia University,Hohhot 010021,China;College of Tourism Management and Geographic Sciences,Hulunbuir University,Hulunbuir 021000,China)

机构地区：[1]南开大学旅游与服务学院,天津300350 [2]内蒙古大学历史与旅游文化学院,呼和浩特010021 [3]内蒙古大学经济管理学院,呼和浩特010021 [4]呼伦贝尔学院旅游与地理学院,呼伦贝尔021000

出　　处：《人文地理》2024年第5期158-166,共9页Human Geography

基　　金：国家社会科学基金项目(20BMZ131);内蒙古自治区高等学校创新团队发展计划(NMGIRT2206);中山大学可持续旅游智能评测技术文化和旅游部重点实验室开放基金项目(KF2402)。

摘　　要：伴随着草原旅游的蓬勃发展,众多游客到访干扰着脆弱的草原环境,亟待引导游客提升环境感知、践行亲环境行为。本文以呼伦贝尔草原为例,利用扎根理论对游客网络文本展开质性研究,挖掘游客在草原自然与人文旅游情境中的环境感知与亲环境行为。研究发现:(1)游客环境感知由环境认知与环境情感构成,其中环境认知包括环境知识与环境教育;环境情感涵盖行为舒适感、行为赞赏感、环境敬畏感、环境热爱感、行为愧疚感、行为厌恶感、环境担忧感;(2)随着游客在草原自然与人文旅游情境中流动,呈现遵守型、适应型、消费型和友善型四类亲环境行为表现。研究丰富延展了游客环境感知与亲环境行为的相关研究,可为草原生态旅游发展提供参照。Due to the rapid growth of grassland tourism,many people visit,disrupting the delicate natural environment.Promoting sustainable tourism development may be effectively achieved by guiding tourists to strengthen their environmental perceptions and engage in pro-environmental behaviors.Using Hulunbuir Grassland as a case study,this research employs a grounded theory methodology to conduct qualitative research.Tourists'environmental perception encompasses their cognitive understanding and emotional response.Due to the natural and human environment alteration in grasslands,tourists exhibit distinct proenvironmental behaviors that vary depending on the individual tourism circumstances.This study found that compliant pro-environmental behaviors not only abide by laws and regulations,scenic area regulations,but also abide by ethnic taboos,customs and habits.This paper innovatively puts forward adaptive proenvironmental behaviors.For some tourists who are far away from the grassland and have difficulty in contacting the grassland in the usual environment,they take measures to actively adapt to the natural climate and customs of the grassland.When the tourists integrate and identify with the grassland culture,they will practice the consumption-oriented pro-environmental behaviors.At the same time,tourists will practice friendly pro-environmental behaviors when they interact with beautiful scenery,animals and plants,residents,etc.

关 键 词：草原旅游 环境感知 亲环境行为 呼伦贝尔草原 扎根理论 

分 类 号：F592[经济管理—旅游管理]