基于SWOT-AHP的营养健康型预制菜产业发展战略研究  

Study on Development Strategy of Nutrition&Healthy Pre-made Food Industry Based on SWOT-AHP

作　　者：刘国凌[1] 郭红辉 钟瑞敏[1] 宋刚 贾青 冯小燕 梁健宏 LIU Guoling;GUO Honghui;ZHONG Ruimin;SONG Gang;JIA Qing;FENG Xiaoyan;LIANG Jianhong(School of Food Science and Technology,Shaoguan University,Shaoguan 512005,Guangdong,China;College of Public Health,Guangdong Medical University,Dongguan 523808,Guangdong,China;School of Education Science,Shaoguan University,Shaoguan 512005,Guangdong,China)

机构地区：[1]韶关学院食品学院,广东韶关512005 [2]广东医科大学公共卫生学院,广东东莞523808 [3]韶关学院教育科学学院,广东韶关512005

出　　处：《韶关学院学报》2024年第9期1-7,共7页Journal of Shaoguan University

基　　金：韶关市哲学社会科学规划课题项目(J2022017)。

摘　　要：运用文献资料、问卷调查、专家访谈和SWOT等研究方法对预制菜产业发展的内部优势与劣势、外部机会与威胁等因素进行分析;在此基础上,运用AHP分析法构建判断矩阵,对各层次指标权重进行计算,建立营养健康型预制菜产业发展的战略四边形,从而为营养健康型预制菜产业发展战略提供路径建议.结果表明,预制菜产业发展战略以SO开拓型战略为主,在发展中既要依靠内部优势又要抓住现有机会,借助互联网的便捷、市场需求大,实现推动营养健康型预制菜产业可持续发展.The internal advantages and disadvantages,external opportunities and threats of pre-made food were analyzed by using literature,questionnaire,expert interview and SWOT.On this basis,AHP analysis method is used to construct a judgment matrix,the weights of indicators at each level are calculated,and the strategic quadrilateral of the development of prefabricated dish industry is established,so as to judge the development strategy of prefabricated dish industry.The research results showed that the pre-made food industry development strategy is mainly based on SO pioneering strategy,in the development of not only relying on internal advantages but also seizing the existing opportunities,with the convenience of the internet and large market demand,so as to achieve the sustainable development of pre-made food industry.

关 键 词：预制菜 发展战略 SWOT-AHP 

分 类 号：TS217.1[轻工技术与工程—粮食、油脂及植物蛋白工程] F120.4[轻工技术与工程—食品科学与工程] F307.5[经济管理—世界经济]