数字驱动体育产业高质量发展:逻辑、困境与策略  

Digital Driven High-quality Development of the Sports Industry:Logic,Challenges and Strategies

作　　者：刘明龙[1] 夏梦琳 LIU Ming-long;XIA Meng-lin

机构地区：[1]宿州学院体育学院 [2]道富信息科技(浙江)有限公司

出　　处：《科学决策》2024年第10期252-261,共10页Scientific Decision Making

基　　金：安徽省社会科学创新发展研究课题(2023CX171);安徽省高等学校省级质量工程项目(2023ZYGZTS074);安徽省高等学校科学研究重点项目(2022AH051350);安徽省高校中青年教师培养行动项目(YQYB2024078)。

摘　　要：文章采用文献资料、逻辑推理等方法,阐释数字驱动体育产业高质量发展的理论逻辑,研讨目前面临的现实困境及推进策略。研究认为,数字技术要素能有效提升体育产业效率。然面临体育数字化基础建设薄弱,数字开放利用水平低、数据转型成本高,数字技术利用程度低,数字政策制度不完善等现实困境,从而提出依托数字新质生产力,加快驱动体育产业数字化转型升级;提升企业数字化转型能力,驱动体育数智化业务创新;建立健全数字化政策体系;建立健全人才培养体制机制,多维协同驱动人才创新等推进策略。The article adopts methods such as literature review and logical reasoning to explain the theoretical logic of digital driven high-quality development of the sports industry,and discusses the current practical difficulties and promotion strategies.Research suggests that digital technology elements can effectively enhance the efficiency of the sports industry.However,facing the practical difficulties of weak digital infrastructure construction in sports,low level of digital openness and utilization,high cost of data transformation,low degree of digital technology utilization,and imperfect digital policy system,it is proposed to rely on digital new quality productivity to accelerate the digital transformation and upgrading of the sports industry;Enhance the digital transformation capability of enterprises and drive innovation in sports digitalization business;Establish a sound digital policy system;Establish a sound talent cultivation system and mechanism,and promote strategies such as multi-dimensional collaborative driving of talent innovation.

关 键 词：数字技术 体育产业 理论逻辑 现实困境 推进策略 

分 类 号：G80-052[文化科学—运动人体科学]