旅游翻译中的语言生态伦理问题与修正策略  

Problems in Tourism Translation and Correction Strategies from the Perspective of the Linguistic Ecological Ethics

作　　者：孔令会[1] 常文珺 KONG Linghui;CHANG Wenjun(School of Foreign Languages,Lanzhou Jiaotong University,Lanzhou Gansu,730070,China)

机构地区：[1]兰州交通大学外国语学院,甘肃兰州730070

出　　处：《文化创新比较研究》2024年第28期29-34,共6页Comparative Study of Cultural Innovation

摘　　要：旅游外宣文本翻译对旅游推广和文化输出具有重要意义,当前我国各地旅游外宣文本翻译存在质量参差不齐的问题,破坏了旅游和目标语读者语言生态。旅游外宣文本和语言生态之间存在密切的关系。语言生态伦理是在语言使用和传播过程中,尊重和保护语言多样性、文化传统和生态环境的道德规范和原则。基于此,该文从语言生态伦理视角出发,分析了国内旅游外宣文本翻译中出现的问题,其主要表现在翻译中的语言歧视、文化误解、风格破坏、信息缺失等,并为解决这些问题提供了具体可行的修正策略。具体而言,译者要恪守语言生态伦理,全面理解文化差异,尊重语言风格,维护信息的准确性与完整性,提升专业素养,以期更好地宣传旅游景区形象。The translation of tourism texts is of great significance to tourism promotion and cultural output.Currently,there is a problem of uneven quality in the translation of tourism texts in various regions of China,which has disrupted the language ecology of tourism and target language readers.There is a close relationship between tourism publicity texts and language ecology.Linguistic ecological ethics is the moral norms and principles that respect and protect linguistic diversity,cultural traditions and ecological environment in the process of language use and transmission.Therefore,from the perspective of linguistic ecological ethics,this paper analyzes the primary problems in tourism translation which including language discrimination,cultural misunderstandings,style destruction and information loss,and provides concrete and feasible correction strategies to solve these problems.Specifically,translators should abide by language ecological ethics,fully understand cultural differences,respect language styles,maintain the accuracy and integrity of information,and improve translators'professional quality,so as to better promote the image of tourist attractions.

关 键 词：语言生态 语言生态伦理 外宣文本 旅游翻译 问题 修正策略 

分 类 号：H315.9[语言文字—英语]