文化通识课程提升传播与策划专业学生核心能力研究——以北京政法职业学院传播与策划专业为例  

Research on Enhancing the Core Competencies of Students Majoring in Communication and Planning through General Education Courses in Culture——A Case Study of the Communication and Planning Major at Beijing College of Politics and Law

作　　者：楚萍[1] Chu Ping

机构地区：[1]北京政法职业学院现代管理学院传播与策划专业教研室

出　　处：《北京政法职业学院学报》2024年第4期105-110,共6页Journal of Beijing College of Politics and Law

基　　金：北京政法职业学院科研项目“文化通识课程提升传播与策划专业核心能力研究”的阶段性研究成果。

摘　　要：传播与策划专业核心能力集中在创意策划、编辑加工、传播运营三方面。随着国家、地区对文化重视程度的提升和新媒体领域日益表现出的文化特色,文化素养成为支撑传播与策划专业学生核心能力的重要素养。文化通识课程提升传播与策划专业核心能力,需要做到结合市场需求确定文化通识课程培养目标、正确处理专业核心课程与文化通识课程之间的关系、改革文化通识课程教学理念和方法,真正发挥文化通识课程在专业核心能力培养中的作用。The core competencies of students majoring in Communication and Planning focus on creative planning,editorial processing,and communication operations.As countries and regions increasingly emphasize culture,and the cultural characteristics of the new media field become increasingly prominent,cultural literacy has become an important competency supporting the core competencies of students majoring in Communication and Planning.The Communication and Planning Major at Beijing College of Politics and Law has explored the establishment of multiple general education courses in culture.Guided by market demand and aiming to promote the cultivation of core competencies,the major has continuously explored the integration of general education courses in culture with professional core courses,achieving good results in enhancing cultural literacy and promoting the cultivation of professional core competencies.

关 键 词：文化通识课程 传播与策划专业 文化素养 核心能力培养 

分 类 号：G712[文化科学—职业技术教育学]