服务湖湘农产品包装艺术设计人才培养模式研究  

Research on Training Mode of Talents for Packaging Art Design of Agricultural Products in Hunan Province

作　　者：黄璜[1] HUANG Huang(Hunan Arts and Crafts Vocational College,Yiyang 413000,China)

机构地区：[1]湖南工艺美术职业学院,湖南益阳413000

出　　处：《绿色包装》2024年第11期69-72,共4页Green Packaging

基　　金：湖南省教育科学规划项目(服务湖南农业品牌升级的高职包装艺术设计人才培养模式研究XJK22BZY006)。

摘　　要：目的响应乡村振兴号召,抓住农产品发展机遇,推进新兴农业品牌建设。方法采用文献资料法等,对各类农产品品牌的产品包装艺术进行分析。以此为基础,研究服务湖湘农产品包装升级的包装艺术设计人才培养相关内容。结果发现各类农产品品牌在创新期间,产品包装艺术设计经验较少,出现了包装简单粗糙、缺乏地域特色等问题,导致最后农产品的销量不佳。结论高职院校应加强现代化包装设计人才培养力度,进一步为市场输送高质量人才,推动相关行业深入改革。To respond to the call of rural revitalization,seize the development opportunity of agricultural products,and promote the construction of emerging agricultural brands.The packaging art of various agricultural products brands was analyzed by the method of literature.Based on this,the paper studies the training of packaging art design talents for the upgrading of Huxiang agricultural products packaging.The results show that during the innovation period of various agricultural products brands,the experience of product packaging art design is less,and problems such as simple and rough packaging and lack of regional characteristics appear,leading to poor sales of agricultural products.Higher vocational colleges should strengthen the training of modern packaging design talents,further transport high-quality talents for the market,and promote the in-depth reform of related industries.

关 键 词：湖湘农产品 优化升级 包装艺术设计 人才培养模式 

分 类 号：G712[文化科学—职业技术教育学]