汽车维修主动服务模式的设计与实践  

Design and practice of active service model for automobile maintenance

作　　者：陈映鑫[1] Chen Yingxin(Guangzhou Songtian Polytechnic College,Guangzhou 511370,China)

机构地区：[1]广州松田职业学院,广东广州511370

出　　处：《汽车知识》2024年第12期140-142,共3页AUTOMOTIVE KNOWLEDGE

摘　　要：随着汽车技术的发展,汽车售后维修服务市场催生汽车维保服务的新生态,企业为了抢占市场服务高地,在打造具备核心价值的客服队伍等方面发力,提高服务质量,适应汽车售后服务市场需求。基于汽车售后服务需求的变化,不同厂家、4S店、连锁服务店(中心)积极探索,加速了汽车售后维修服务新形态的产生。本文基于轿车维修服务需求,对岗位主动服务模式进行探讨及实践,并分析这一模式在实践中的优势及问题。With the development of automotive technology,the automotive aftermarket maintenance service market has given rise to a new ecology of automotive maintenance services.In order to seize the market service plateau,enterprises have made efforts to build a customer service team with core values,etc.,to improve the quality of service and adapt to the demand of the automotive aftermarket service market.Based on the changes in automotive after-sales service demand,different manufacturers,4S stores,chain service stores(centers)actively explore,accelerating the generation of new forms of automotive after-sales maintenance services.This paper is based on the car repair service demand,the post active service mode to explore and practice,and analyze the advantages and problems of this mode in practice.

关 键 词：汽车售后服务 汽车维修 企业文化 人才培养 

分 类 号：F426.471[经济管理—产业经济]