电力市场营销中客户关系管理的运用策略研究  

Research on the application strategies of customer relationship management in electricity market marketing

作　　者：王超 Wang Chao(Fujian Rongneng Electric Power Group,Fuzhou,Fujian,350004)

机构地区：[1]福建榕能电业集团,福建福州350004

出　　处：《市场周刊》2024年第36期92-95,共4页Market Weekly

摘　　要：电力市场营销开展过程中,合理应用客户关系管理,不仅可以有效提升客户满意度,也可以促进企业竞争力提升,实现可持续发展。文章基于实际情况,深入分析电力市场营销中客户关系管理的运用策略,旨在对我国电力企业健康、安全稳定发展有所启示。Reasonable application of customer relationship management in the process of electricity market marketing can not only effectively improve customer satisfaction,but also promote the improvement of enterprise competitiveness and achieve sustainable development.Based on the actual situation,this article deeply analyzes the application strategies of customer relationship management in electricity market marketing,aiming to provide more references for the healthy,safe and stable development of China's power enterprises.

关 键 词：电力市场营销 客户关系管理 运用策略 

分 类 号：F272[经济管理—企业管理]