多模态隐喻视角下岭南文化语篇意义的动态构建——以系列纪录片《广府春秋》为例  

Dynamic Meaning Construction of Lingnan Cultural Discourse from a Multimodal Metaphor Perspective——A Case Study of the Documentary Series Memoirs of Canton

作　　者：陈玉莲[1] CHEN Yulian(Guangdong University of Foreign Studies South China Business College,Guangzhou Guangdong,510545,China)

机构地区：[1]广东外语外贸大学南国商学院,广东广州510545

出　　处：《文化创新比较研究》2024年第32期26-30,共5页Comparative Study of Cultural Innovation

基　　金：2021广东省普通高校特色创新类项目“多模态视阈下岭南特色文化语篇的意义构建与翻译研究”(项目编号:2021WTSCX151);2022广东省高等教育专项“融入岭南文化的英语专业课程思政实践教学体系研究”(项目编号:2022GXJK408)。

摘　　要：在推动“中国文化走出去”“讲好中国故事”的时代背景下,如何正确理解岭南文化内涵、促进其对外传播,是一个值得探讨的话题。该文以系列纪录片《广府春秋》为研究对象,从多模态隐喻视角出发,结合空间映射和概念整合理论,探讨了多模态隐喻在语篇意义构建过程中的表现形式、作用机制和价值意义。研究发现,多模态隐喻融合了语言、图像、声音和动作等不同模态因素的特性,通过模态间的协同和互动,动态构建了《广府春秋》纪录片的语篇意义,丰富了岭南文化语篇的意义表达,增强了岭南文化的感染力和传播力,为岭南文化的传承与创新提供了新的思路和方法。在技术高速发展的现今,需要综合利用先进的数字化技术手段,更好地运用多模态隐喻进行岭南文化的传播。How to appropriately understand the deep connotations of Lingnan culture and promote its international dissemination against the background of"Chinese culture going global"and"telling China stories well"is a topic worth exploring.Taking the documentary series Memoirs of Canton as the research object,this study,based on spatial mapping and conceptual blending theories,analyzes the forms,working mechanisms and roles of multimodal metaphors in the meaning construction process of Lingnan cultural discourse.It finds that by integrating the characteristics of different modal factors such as language,pictures,sounds and actions,multimodal metaphors dynamically assist in the meaning construction of Memoirs of Canton through the synergy and interaction between modalities.This enriches the expression of Lingnan cultural discourse and enhances the appeal and dissemination of Lingnan culture,providing new channels and methods for the inheritance and innovation of Lingnan culture.In the era of rapid technological development,it is necessary to comprehensively utilize advanced digital technology to better employ multimodal metaphors in the dissemination of Lingnan culture.

关 键 词：岭南文化 《广府春秋》 多模态隐喻 语篇意义 动态构建 文化传播 

分 类 号：I046[文学—文学理论]