家族企业的数字化战略与组织变革之间的张力——以新希望六和为例  

The Tension Between Digital Transformation Strategy and Organizational Change in Family Businesses:A Case Study of New Hope Liuhe

作　　者：何轩 王丽菲 HE Xuan;WANG Li-fei(School of Economics and Trade,Guangdong University of Foreign Studies,Guangzhou 510006,China;Khoury College of Computer Sciences,Northeastern University,Portland 04101,USA)

机构地区：[1]广东外语外贸大学经济贸易学院,广州510006 [2]美国东北大学库里计算机学院,美国波特兰04101

出　　处：《管理案例研究与评论》2024年第6期881-897,共17页Journal of Management Case Studies

摘　　要：数字化转型已成为众多中国家族企业的共识,然而现实中家族企业往往面临着巨大的数字鸿沟,相关研究比较缺乏。基于数字化战略与组织变革之间的动态张力视角,对新希望六和进行探索性案例研究,深度剖析家族企业数字化转型中“外部变革张力→内部代际张力→数字化战略实施”的动态作用机制。研究发现:(1)源于技术人才匮乏的外部变革张力对家族企业的数字化转型构成了重大挑战,加剧了组织内部的权力移交,进而对内部代际张力产生传导作用;(2)源于代际冲突的内部代际张力使组织在变革中面临僵化、失控等风险,未妥善处理甚至可能导致组织衰败,从而反作用于外部变革张力;(3)内外部张力共同作用下,加速了企业内的新老权力移交。不同于预期,新老交替通过增强组织的数字化意愿和数字能力,对数字化转型起到促进作用,但由于新一代高管跨周期管理经验的缺乏,可能降低组织的风险抵御能力,反而阻碍数字化转型进程。通过揭示家族企业数字化战略与组织变革之间的张力作用机制,可为数字时代家族企业的组织变革与转型提供启示和借鉴。Digital transformation is widely accepted among Chinese family businesses,however,they face a substantial digital divide,with limited research on this topic.From the perspective of dynamic tension between digital strategy and organizational change,this article conducts an exploratory case analysis of New Hope Liuhe,examines the mechanism of“external change tension→internal intergenerational tension→digital strategy implementation”in family businesses’digital transformation.The study reveals that:(1)external change tension,arising from scarce technical talent,creates significant challenges for digital transformation,exacerbating internal power shift and influencing intergenerational tension;(2)internal intergenerational tension,driven by generational conflicts,exposes the organization to risks of rigidity and loss of control during transformation,thus exerting a counter-effect on external change tension;(3)the interaction of internal and external tensions accelerates generational power shift.Contrary to expectations,while this shift boosts digital transformation by enhancing the organization’s digital readiness and capabilities,the new executives’limited cross-cycle management experience weakens risk management,potentially hindering transformation.This study unveils the tension mechanism between digital strategy and organizational change in family businesses,provides insights into organizational change and transformation of family businesses in the digital age.

关 键 词：数字化转型 组织变革 家族企业 案例研究 

分 类 号：F270[经济管理—企业管理]