知行合一:试错学习推动创意向创新的高效转化机制——基于博涛的单案例研究  

Knowledge and Action Unity-The Efficient Transformation Mechanism from Creativity to Innovation Promoted by Trial-and-error Learning:A Case Study Based on Betop

作　　者：暴莹 韵江[1,2] BAO Ying;YUN Jiang(School of Business Administration,Dongbei University of Finance and Economics,Dalian 116025,China;Research Institute of Cultural and Tourism Industry Innovation and Development,Dongbei University of Finance and Economics,Dalian 116025,China)

机构地区：[1]东北财经大学工商管理学院,大连116025 [2]东北财经大学文旅产业创新发展研究院,大连116025

出　　处：《管理案例研究与评论》2024年第6期913-934,共22页Journal of Management Case Studies

基　　金：国家社会科学基金重大项目“高质量发展情景下中国企业高端化战略变革理论研究”(21&ZD140);国家自然科学基金项目“数字化转型的‘索洛悖论’微观破解:互补/互动组合视角下的试错机制对战略变革的影响研究”(基金号:72072024);辽宁省教育厅基本科研项目:全面振兴新突破背景下旅游助力乡村产业创新发展的路径及对策研究(JYTMS20230675)。

摘　　要：创意型企业的高质量发展和创意向创新的高效转化问题受到理论和实践的广泛关注。扎根于创意产业中兼具典型性与特殊性的博涛案例,基于“意向行为结果”框架,试图发现试错学习在创意向创新高效转化中的特殊价值。研究发现:(1)创意向创新的高效转化是一个动态、复杂、不断创造新知识的试错学习过程,且该过程呈现出持续的“涟漪效应”。围绕创意实践发生转变过程的三个阶段,企业先从知识库中形成“增量型突破型双元型”创意,而后通过“并行式序列式交互式”试错学习叠加知识创造形成持续动力,以此提升创意向创新转化的“效率效果效能”,最后实现“产品市场生态”的多维度创新。(2)创意向创新高效转化的试错学习过程呈现了“认知”与“行为”之间由浅入深、由深入善的“知行合一”螺旋机理,该机理印证了知识实践在创新活动中的重要价值。(3)创意向创新转化的底层逻辑是主观知识向客观知识的转化,而试错学习通过“知行合一”机制使创意与创新中的知识形态发生了改变。The high-quality development of creative enterprises and the efficient transformation from creativity to innovation are garnering increasing attention from both academia and industry.Grounded on the case of Betop which exhibits both conventional and unique attributes in the creative industry,this article employs the“intention-behavior-result”framework to uncover the unique value of trial-and-error learning in the efficient transformation from creativity to innovation.The research demonstrates that:(1)the efficient transformation from creativity to innovation is a dynamic,complex,and continuously knowledge-creating trial-and-error learning process.Moreover,this process exhibits a continuous“ripple effect”and revolves around three stages of transformation in creative practices,that is,first forming the“incremental-radical-ambidexterity”creativity from the current knowledge base,then through“parallel-sequential-interactive”trial-and-error learning,knowledge creation is superimposed to form a continuous driving force,which enhances the efficiency of the transformation from creativity to innovation,and finally achieves multi-dimensional innovation of“product-market-ecosystem”.(2)the iterative process of trial-and-error,which transforms from creativity to effective innovation,reveals a cyclical mechanism of knowledge and action unity.This underscores the substantial value of knowledge practice within the realm of innovative endeavors.(3)the fundamental reason for the transformation from creativity to innovation lies in the conversion of subjective knowledge into objective knowledge.Trial-and-error learning alters the essence of knowledge in both creativity and innovation by employing the mechanism of knowledge and action unity.

关 键 词：创意 创新 试错学习 知行合一 创意型企业 

分 类 号：F270[经济管理—企业管理]