数字化认同对商业模式创新的影响研究  

Research on the impact of digital identity on business model innovation

作　　者：王炳成[1] 宰飞飞 宋菲 Wang Bingcheng;Zai Feifei;Song Fei(College of Economics and Management,Shandong University of Science and Technology,Qingdao 266590,Shandong,China)

机构地区：[1]山东科技大学经济管理学院,山东青岛266590

出　　处：《科研管理》2025年第1期44-53,共10页Science Research Management

基　　金：国家社会科学基金项目:“数字化商业模式创新赋能国有企业改革的路径与对策研究”(23BGL072,2023-2026)。

摘　　要：数字经济时代,员工的数字化认同对企业数字化变革起到重要的推动作用,但员工数字化认同如何影响商业模式创新还缺乏深入的研究。本研究基于社会认同理论,引入角色外行为与平台型领导两个变量,构建了一个有调节的中介模型,并运用潜调节结构方程(LMS)方法,对模型进行了检验。研究发现:(1)员工的数字化认同对商业模式创新具有显著的正向影响;(2)角色外行为在数字化认同与商业模式创新之间发挥着中介作用;(3)平台型领导不仅会强化数字化认同与角色外行为间的关系,还会强化数字化认同通过角色外行为影响商业模式创新的中介效应。研究结果丰富了数字时代人力资源与创新管理的理论研究,揭示了数字化认同影响商业模式创新的中介机制与边界条件,从微观视角为数字化转型企业实现商业模式创新提供了理论参考和实践建议。In the era of digital economy,employees'digital identity plays an important driving role in the digital transformation of enterprises,but there is still a lack of in-depth research on how employees'digital identity affects business model innovation.This study,based on the social identity theory,introduced two variables of extra-role behavior and platform-type leadership,con-structed a moderated mediation model,and used the latent moderation structural equation(LMS)method to test the model.The research found that:(1)employees'digital identity has a significant positive impact on business model innovation;(2)External behavior plays a mediating role between digital identity and business model innovation;and(3)Platform-type leadership not only strengthens the relationship between digital identity and extra-role behavior,but also enhances the mediating effect of digital iden-tity on business model innovation through extra-role behavior.The research results have enriched the theoretical research on hu-man resources and innovation management in the digital age,revealed the intermediary mechanism and boundary conditions of digital identity affecting business model innovation,and will provide theoretical references and practical suggestions for digital transformation enterprises to achieve business model innovation from a micro perspective.

关 键 词：数字化认同 角色外行为 平台型领导 商业模式创新 

分 类 号：F270.7[经济管理—企业管理]