信息化背景下中职汽车营销专业教学改革的研究  

Research on the Teaching Reform of Secondary Vocational Automobile Marketing under the Background of Informatization

作　　者：李津津 黄永现 Li Jinjin;Huang Yongxian

机构地区：[1]广东技术师范大学,广东广州510000

出　　处：《时代汽车》2025年第2期34-36,共3页Auto Time

基　　金：2023年广州市科技计划项目(编号2023A04J0409)。

摘　　要：当前汽车营销教学存在教学方法单一、教学内容滞后、传统实训场所与现实脱节等问题,难以满足市场对高素质营销人才的需求。信息化背景为汽车营销教学提供了种类丰富的教学内容、形式多样的教学活动方式和生动形象的教学课件等资源支持。为此,对信息化背景下中职汽车营销专业教学改革的必要性及有效方法进行探究,提出了教学改革的有效方法,包括利用新媒体软件激发学生学习兴趣,融合真实情景与情境教学法,构建信息化教师培训平台,以及借FABE营销法丰富教学模块等。这些措施有助于推动中职汽车营销教学模式的创新与发展,提升汽车营销人才培养的质量。The current automobile marketing teaching has problems such as single teaching methods,outdated teaching content,and a disconnect between traditional training venues and reality,which makes it difficult to meet the market's demand for high-quality marketing talents.The background of informatization provides a rich variety of teaching content,diverse teaching activities,and vivid teaching courseware for automotive marketing education.To this end,the necessity and effective methods of teaching reform in vocational automobile marketing under the background of informatization were explored,and effective methods of teaching reform were proposed,including using new media software to stimulate students'interest in learning,integrating real scenarios and situational teaching methods,constructing an information-based teacher training platform,and enriching teaching modules through FABE marketing methods.These measures will help promote the innovation and development of vocational school automotive marketing teaching models,and improve the quality of automotive marketing talent cultivation.

关 键 词：信息化 汽车营销 教学改革 中职院校 

分 类 号：G63[文化科学—教育学]