中职学校新能源汽车营销“以赛促教”教学策略的研究  

Research on the Teaching Strategy of"Promoting Teaching through Competition"in the Marketing of New Energy Vehicles in Secondary Vocational Schools

作　　者：刘玉 Liu Yu

机构地区：[1]南昌市汽车机电学校,江西南昌330043

出　　处：《时代汽车》2025年第2期37-39,共3页Auto Time

基　　金：江西省教育科学“十四五”规划课题“中职学校新能源汽车营销‘以赛促教’教学策略的研究”(课题批准号:23JYB177)阶段性研究成果。

摘　　要：职业院校以培养学生的专业技能为核心,在教学活动中坚持文化教育与技能教育并重的教学理念,以期为社会企业培养优质的专业人才。在中职院校新能源汽车营销专业教学活动中,教师一直在探索新颖的教学方法,希望可以有效提升专业课程的教学活力,实现对学生内在潜力的有效挖掘。中职教师融合以赛促教的教学策略,可以活化专业教学课程结构,有效调动学生的学习积极性,在灵活的教学环境中对学生进行科学指导,进而提高中职院校的整体教学质量。本文结合中职新能源汽车营销专业如何应用以赛促教优化教学模式进行了分析,希望可以有效提高学生的整体学习水平,促进学生核心素养的有效提升。Vocational colleges focus on cultivating students'professional skills,and adhere to the teaching concept of paying equal attention to cultural education and skill education in teaching activities,in order to cultivate high-quality professionals for social enterprises.In the teaching activities of new energy vehicle marketing in secondary vocational colleges,teachers have been exploring novel teaching methods,hoping to effectively enhance the teaching vitality of professional courses and effectively tap the inherent potential of students.The integration of the teaching strategy of promoting teaching through competition can activate the structure of professional teaching courses,effectively mobilize students'enthusiasm for learning,and provide scientific guidance to students in a flexible teaching environment,so as to improve the overall teaching quality of secondary vocational colleges.This paper analyzes how to apply the competition to promote teaching and optimize the teaching mode of the secondary vocational new energy vehicle marketing major,hoping to effectively improve the overall learning level of students and promote the effective improvement of students'core literacy.

关 键 词：中职学校 新能源汽车营销 以赛促教 教学策略 

分 类 号：G63[文化科学—教育学]