民族地区农户无人机技术采纳意愿的影响因素  

Factors Influencing Farmers'Willingness to Adopt Drone Technology in Ethnic Regions

作　　者：邹雯萧 薛辉[2] Zou Wenxiao;Xue Hui(University of Bristol,Bristol,BS181QU,UK;University of Electronic Science and Technology,Chengdu,611731,Sichuan,China)

机构地区：[1]英国布里斯托大学,英国布里斯托BS181QU [2]电子科技大学,四川成都611731

出　　处：《民族学刊》2024年第10期112-119,157,共9页Journal of Ethnology

摘　　要：无人机作为新质生产力的重要发展方向,正在重塑不同产业的生产模式和效率,其应用和推广有利于民族地区经济发展。鉴于民族地区农户对无人机等新技术采纳意愿不高,本研究基于技术接受模型(TAM)融入外部环境变量,并综合考虑农户个体特征的调节作用,构建理论分析框架。通过对四川民族地区的实地调研与样本数据采集,运用结构方程模型(SEM)进行严谨的实证分析,发现感知有用性、感知易用性以及外部环境因素均对农户采纳无人机技术意愿产生正向影响。同时,感知易用性与外部环境亦正向作用于感知有用性,且外部环境还间接通过提升感知易用性来促进采纳意愿,感知有用性在感知易用性与外部环境对采纳意愿的影响路径中产生中介效应。此外,农户的文化水平与收入水平作为调节变量影响感知有用性与采纳意愿之间的关系。本研究为提高民族地区农户无人机技术采纳意愿,推动民族地区无人机技术的普及与应用提供了科学依据和策略建议。The emergence of New Quality Productivity has been an important driving force for promoting economic development,transforming traditional production systems and profoundly reshaping economic structures.Moreover,this development of new quality productive forces holds particular significance for ethnic regions and can significantly boost the local economy and society.Drones,as a prominent technology within the realm of New Quality Productivity,are reshaping the production methods and efficiency of different industries;as such,the promotion of drones can be beneficial for the economic development of ethnic minority areas.From current research and reallife experience,it can be said that the New Quality Productivity represented by drone technology is revolutionizing agricultural practices by improving operational efficiency,offering enhanced production capabilities for farmers in ethnic areas,contributing to rural revitalization and promoting sustainable development of the local economy.However,in reality,farmers in ethnic areas exhibit a relatively low willingness to adopt new quality products such as drones.Addressing this adoption challenge is vital to unlocking the transformative potential that drone technology can bring to these lands.This article is based on the Technology Acceptance Model(TAM),supplemented with external environmental variables,and added the moderating effect of individual characteristics of farmers to form a theoretical model.By collecting empirical data on the application of drone technology in ethnic areas of Sichuan province from March to May2024,a survey was conducted specifically focusing on regions such as Liangshan Yi Autonomous Prefecture,Aba Tibetan and Qiang Autonomous Prefecture,and Mabian Yi Autonomous County.Structured interviews and questionnaires were used,and questionnaire items were designed based on TAM using the five-point Likert scale.A total of 793 questionnaires were distributed,with 752valid responses,resulting in a high response rate of94.83%.Results indicate that percei

关 键 词：民族地区 新质生产力 无人机 采纳意愿 影响因素 

分 类 号：C975[经济管理—劳动经济]