考虑资源动态改造的O2O社区医疗平台供应链调度优化  

Scheduling Optimization of O2O Community Medical Platform Supply Chain with the Consideration of Resources Dynamic Reform

作　　者：王墨竹 姚建明[2] WANG Mozhu;YAO Jianming(School of Economics and Management,Beijing University of Posts and Telecommunications,Beijing 100876,China;School of Business,Renmin University of China,Beijing 100872,China)

机构地区：[1]北京邮电大学经济管理学院,北京100876 [2]中国人民大学商学院,北京100872

出　　处：《运筹与管理》2024年第10期8-14,共7页Operations Research and Management Science

基　　金：国家自然科学基金资助项目(71872174);中央高校基本科研业务费专项资金项目(2023RC34)。

摘　　要：不同于传统单一线下医疗模式,O2O社区医疗平台模式能够广泛链接更多种类和数量的医疗资源为患者提供个性化服务。但该模式的运营特征决定了医疗资源往往会并行参与多项服务,调度主体不一定能够在特定时间和地域约束下找到完全贴合的资源,导致医疗服务供应链的中断。为应对这一问题,平台需要在不同诊疗阶段针对患者需求进行医疗资源的动态改造。在对O2O社区医疗平台运行特征分析的基础上,提出了医疗资源的动态改造机理,并对客户多维满意度和资源改造效率的刻画进行研究。在此基础上,构建了O2O社区医疗平台供应链资源调度的多目标优化模型和改进的NSGA-Ⅱ求解算法。最后,通过算例验证了模型和算法的可行性、有效性和适用性。The traditional community medical paradigm focuses on providing offline,face-to-face medical services,whereas the O2O community medical platforms have the potential to fully leverage and attract more social medical resources,and provide personal and diverse services for patients.However,due to the fact that service cannot be stored or produced in advance,suppliers usually participate in the operations of multiple SSCs at the same time to improve the utilization of service capacity and reduce the irreversible idle loss.Therefore,the O2O community medical platforms may not be able to find a completely matched resource under the constraints of a certain time and region,resulting in the disruptions of medical service supply chain,which has negative impacts on value creation and delivery.In response to the underlying service interruptions,the O2O medical platform should carry out reasonable dynamic reform of medical resources in different stages of diagnosis and treatment in accordance with patients’personal demands.Practically,it is not uncommon for focal firms to guide suppliers reforming their service content and delivery manners to satisfy customers personalized requirements.For example,in the field of elderly health care,after completing the basic treatment for patients,medical staffs can provide extra psychological counseling according to the psychological and disease characteristics of the elderly;in the field house decoration,after the house-moving services,workers usually offer house-clean services if customers need them.Obviously,the above-mentioned psychological counseling and house-clean services are both personalized requirements beyond the scope of suppliers’basic services.Suppliers with relevant resource endowment have the potential to extend their service scope to adapt to customers’diversified demands.Theoretically,in the field of service supply chain management studies,only limited attention has been paid to the dynamic reform activities of suppliers.Based on the in-depth analysis of the operat

关 键 词：O2O社区医疗平台 资源动态改造 范围经济 调度优化 

分 类 号：F272.3[经济管理—企业管理]