周边传播理论视角下水族端节赛马可持续发展研究  

The Sustainable Development of the Horse Racing during the Shui Ethnic Duan Festival in the Surrounding Communication Theory

作　　者：陈嘉涛 王银 张新[1] Chen Jiatao;Wang Yin;Zhang Xin(School of Physical Education,Southwest University,Chongqing 400715,China;School of Geographical Sciences,Southwest University,Chongqing 400715,China)

机构地区：[1]西南大学体育学院,重庆400715 [2]西南大学地理科学学院,重庆400715

出　　处：《武术研究》2025年第2期105-107,共3页Wushu Studies

摘　　要：文章运用周边传播理论对水族端节赛马文化可持续发展进行研究,以水族传统节日端节赛马可持续发展为研究对象,研究发现:水族端节赛马文化存在空间周边传播狭窄、时间周边传播滞后、关系周边传播单一的问题,在一定程度上制约了水族端节赛马的可持续发展。基于周边传播理论媒介视角的人体传播、物体传播和媒体传播,提出,立足思想引领:引导多元传播主体参与;注重形式多样:丰富制品传播时代内涵;优化宣传路径:拓宽媒体传播空间范围的水族端节赛马文化可持续发展策略。The article conducts research on the sustainable development of the Shui ethnic horse racing during the Duan festival through on-site investigation and the application of The Surrounding Communication Theory.Taking horse racing as the research object in the traditional festival"Duan Festival"of the Shui ethnic group,the study found that the horse racing culture of the Duan Festival of the Shui ethnic group has problems of narrow spatial peripheral dissemination,delayed temporal peripheral dissemination,and single relational peripheral dissemination,which to some extent restricts its development.Based on the media perspective of surrounding communication theory,human body communication,object communication,and media communication are proposed:based on ideological guidance,guiding diverse communication subjects to participate;Pay attention to diverse forms:enrich the connotation of the era of jewelry dissemination;Optimizing the publicity path:A sustainable development strategy for the aquarium festival horse racing culture that expands the scope of media dissemination.To provide theoretical reference for future research.

关 键 词：周边传播 民族传统体育 民族文化 赛马 

分 类 号：G85[文化科学—民族体育]