布鲁姆认知过程理论在项目式教学中的应用  

Application of Bloom’s Cognitive Process Theory in Project based Teaching

作　　者：肖胜昔[1] XIAO Sheng-xi(School of Economic Management and E commerce,Huzhou Vocational and Technological College,Huzhou 313099,China)

机构地区：[1]湖州职业技术学院经济管理与电商学院,浙江湖州313099

出　　处：《湖州职业技术学院学报》2024年第4期51-54,共4页Journal of Huzhou Vocational and Technological College

基　　金：2024年度湖州职业技术学院校级高等教育教学改革研究项目“学习理论融入高职项目式教学质量控制的路径研究以《市场调研》课程为例”(2024xj01)的研究成果之一。

摘　　要：市场调研是高职市场营销专业的核心课程之一,很适合开展项目式教学。目前,市场调研课程项目式教学存在学生认知能力培养不到位的问题。布鲁姆(Benjamin Bloom)认知过程理论对项目式教学具有重要的指导意义。运用布鲁姆认知过程理论,对市场调研项目式教学各环节的认知能力(理解、运用、分析、评价、创造)进行具体界定;并通过实施强化理解、模仿运用、案例分析、多维评价、发散创造等教学策略,提高了市场调研项目式教学对学生认知能力的培养效果。Market research is one of the core courses in the marketing major of vocational colleges,very suitable for project based teaching.Currently,project based teaching in market research courses faces challenges in adequately developing students’cognitive abilities.Benjamin Bloom’s cognitive process theory provides significant guidance for project based teaching.The article employs Bloom’s theory to delineate the cognitive abilities,which covers understanding,application,analysis,evaluation and creation,involved in each stage of project based teaching in market research.By implementing teaching strategies such as enhanced understanding,modeled application,case analysis,multidimensional evaluation and divergent creativity,the effectiveness of project based teaching in cultivating students’cognitive abilities in market research courses has been improved.

关 键 词：市场调研课程 项目式教学 认知过程理论 认知能力 

分 类 号：G712[文化科学—职业技术教育学]