虚拟镜像下的异化与救赎:网络直播生态的挑战与纾解  

Alienation and Redemption under Virtual Mirror:the Challenge and Relief Path of Network Broadcast Ecology

作　　者：尹保红 梁雨 YIN Bao-hong;LIANG Yu(School of Marxism,Beijing University of Civil Engineering and Architecture,Beijing 102616,China)

机构地区：[1]北京建筑大学马克思主义学院,北京102616

出　　处：《天水行政学院学报(哲学社会科学版)》2025年第1期87-90,共4页Journal of Tianshui College of Administration

摘　　要：网络直播颠覆以往媒介、实时连接传播者与受众者,成为虚拟社交互动的新兴平台,直播行业高速发展的同时也暴露出异化困境。借助马克思异化劳动理论,聚焦分析网络直播产品功能、人的网络直播互动、人的类本质和人同人关系四重异化的具体表现,阐述网络直播异化困境下带来的社会矛盾激化、认知思维固化、主流价值撕裂等一系列危害,在此基础上提出相应的纾解路径,以期克服直播异化迷失局面,从而有效规避数字控制达到健康生态。Network broadcast subverts the previous media,connects disseminators and audiences in real time,and becomes a new platform for virtual social interaction.However,with the strong intervention of capital,the live broadcast industry is developing rapidly,but also exposes the dilemma of alienation.Based on this,with the help of Marx's alienated labor theory,this paper focuses on analyzing the specific manifestations of the four-fold dissimilation of network broadcast product functions,people's interaction on network broadcast,people's humanlike nature and human-human relationship,and expounds a series of harms brought by the dilemma of network broadcast dissimilation,such as intensification of social contradictions,hardening of cognitive thinking,and tearing of mainstream values.On this basis,corresponding solutions are proposed.In order to overcome the dissimilation of live broadcast,so as to effectively avoid digital control to achieve a healthy ecology.

关 键 词：网络直播 异化 资本 

分 类 号：B82-02[哲学宗教—伦理学]