生产性保护视角下文化遗产的传承与创新——以沙湾飘色为例  

Inheritance and Innovation of Cultural Heritage from the Perspective of Productive Conservation——A Case Study of Floating Colors in Shawan

作　　者：稂艳玲[1] RANG Yanling(Panyu Polytechnic,511483,Guangzhou,Guangdong,China)

机构地区：[1]广州番禺职业技术学院,广东广州511483

出　　处：《特区经济》2025年第1期69-73,共5页Special Zone Economy

基　　金：广州番禺职业技术学院社科项目“基于文旅融合导向的旅游开发研究与实践——以沙湾古镇为例”(2021SK06);广州市教育局高校科研项目“广州红色资源保护利用研究与实践”(202235428);2023年度教育科学规划课题(高等教育专项)“面向中国式现代化的广东高职管理类专业教育与岭南优秀传统文化融合研究”(课题批准号:2023GXJK182);广东省普通高校人文社科重点研究基地粤港澳数字文旅研究基地(课题批准号:2023WZJD019)。

摘　　要：本文从生产性保护的视角出发,在探讨沙湾飘色的历史发展、艺术特色、文化内涵和价值的基础上,提出了一系列传承与创新策略,如在大型庆典中展示飘色、开发飘色工艺品和纪念品、设计体验性旅游活动、策划飘色艺术的主题表演等。文中探讨了将虚拟现实技术应用于飘色艺术的创新途径,包括研制动漫游戏和VR体验产品,以激发年轻人对飘色艺术的兴趣,以期实现文化遗产的持续传承。文后特别强调了与年轻人沟通、开发易推广模式的重要性。认为文化遗产的保护传承,需要结合现代社会的需求、年轻人的喜好进行创新,以确保这些传统艺术形式能够被新生代所接受。From the perspective of productive protection,the paper discusses the historical development,artistic characteristics,cultural connotations and values of Shawan Floating Color Art and proposes a se⁃ries of inheritance and innovation strategies,such as in the large-scale celebration display floating color,the development of floating color handicrafts and souvenirs,the design of experiential tourism ac⁃tivities,planning floating color art theme performances.In particular,the article explores innovative ways to apply virtual reality technology to Shawan Floating Color Art,including the development of anima⁃tion games and VR experience products,in order to stimulate the younger generation's interest in Shawan Floating Color Art,in order to achieve the continuous transmission of cultural heritage.Finally,the ar⁃ticle emphasizes the importance of communicating with the younger generation and developing an easy-topromote model.It is believed that the preservation of legacy needs to be innovated in the light of the needs of modern society and the preferences of young people in order to ensure that these traditional art forms can be accepted by the new generation.

关 键 词：文化遗产 传承创新 沙湾飘色 

分 类 号：G64[文化科学—高等教育学]