农村儿童闲暇阅读习惯培养:行为助推实验分析  

Cultivating Leisure Reading Habits of Rural Children:An Experimental Analysis of Behavioral Nudges

作　　者：黄君洁[1] HUANG Junjie(Schoolof PublicAffairs,Xiamen University)

机构地区：[1]厦门大学公共事务学院

出　　处：《中国农村观察》2025年第1期164-184,共21页China Rural Survey

基　　金：福建省社会科学基金一般项目“福建省企业数字化转型推动高质量发展研究”(编号:FJ2021B032)。

摘　　要：阅读对农村儿童的成长至关重要,激发其阅读兴趣并培养阅读习惯是当前社会亟待解决的问题。本研究通过随机试点实验,旨在探索行为助推在培养农村儿童闲暇阅读习惯中的作用,并评估信息助推、环境助推与激励助推三种行为助推的有效性。实验结果表明,这三种行为助推均能显著延长农村儿童的闲暇阅读时长,主要通过增强儿童的阅读兴趣、提供阅读信息以及提升其阅读自评能力来实现。然而,不同行为助推的影响程度存在差异,其中环境助推的效果最为显著,而信息助推的促进作用最小。进一步研究发现,三种行为助推在具有不同特征的农村儿童群体中表现出不同的效果。此外,追踪访谈结果显示,不同行为助推对农村儿童闲暇阅读习惯影响的持续性和稳定性在实际应用中存在显著差异。本研究为低成本且精准地引导农村儿童进行闲暇阅读、培养其闲暇阅读习惯提供了直接的观察窗口和新的实证依据。Reading is crucial for the growth of rural children. Therefore, how to stimulate the reading interest and cultivate good reading habits of rural children in China is an urgent issue that needs attention. This study designed a randomized pilot experiment to explore ways to cultivate rural children's leisure reading habits through behavioral nudges and to assess and compare the effectiveness of three types of behavioral nudges: informational nudge, environmental nudge, and incentive nudge. The experimental results indicate that these three behavioral nudges can significantly extend rural children's leisure reading time,primarily by enhancing their reading interest, providing reading information, and improving their self-assessment abilities. However,there are differences in the degree of influence among different nudges, with environmental nudge having the most significant effect whileinformationalnudgehas thesmallest.The study further found that the three behavioral nudges exhibited different effects among rural children with different characteristics. Specifically, environmental nudge and incentive nudge were more effective for girls and primary school students,while informational nudge had a greater impact on children with higher-educated parents. Environmental nudge enhances reading interest, confidence, and self-assessed reading abilities, while informational nudge mainly affects reading confidence and self-assessment. Incentive nudge focuses on stimulating interest. Behavioral nudges also show positive effects on reducing media use,but their impacts on parent-child reading vary. Informational nudge promotes parent-child reading, while environmental nudge reduces it. There exists a deviation between rural children's subjective and objective perceptions of nudge effects. Environmental nudge has the largest impact in both dimensions. However, children subjectively perceive informational nudge to be more effective than incentive nudge, while the objective ranking is the opposite. Nudges have significant impacts o

关 键 词：闲暇阅读 农村儿童 行为助推 随机试点实验 

分 类 号：G623.23[文化科学—教育学] G40-052[经济管理—产业经济] F328