数字资本主义时代的交往异化及其重构  

The Social Interaction Alienation and Its Reconstruction in the Era of Digital Capitalism

作　　者：张荣军[1] 张溪 ZHANG Rongjun;ZHANG Xi(School of Marxism,Guizhou Normal University,Guiyang,Guizhou,China,550025)

机构地区：[1]贵州师范大学马克思主义学院,贵州贵阳550025

出　　处：《贵州大学学报(社会科学版)》2025年第1期34-43,共10页Journal of Guizhou University(Social Sciences)

基　　金：国家社会科学基金一般项目“数字媒介时代主流意识形态认同的视觉转向研究”(23BKS122);贵州省哲学社会科学创新工程资助项目“贵州师范大学‘两个结合’理论研究省创新团队”(QNXSXFH2024002)。

摘　　要：在数字资本主义时代,数字技术与资本全面联姻,重塑了人类的生活方式和交往空间,并造成了生命主体间的交往异化,这种异化表现为交往主体在数字虚体遮蔽下丧失真实性、交往行为在数字资本操纵下渐趋利益化、交往关系在数字平台互动中产生疏离感等多重面向。究其根源,数字技术与资本逻辑双重合谋对数字交往空间进行圈占,在数字平台的算法控制下,以及生命主体在数字技术的崇拜中造成主体迷失,共同导致数字资本主义时代交往异化的产生。而树立辩证数字资本观、以人本逻辑规训数字资本、形塑和谐有序的数字交往平台则成为重构数字资本主义时代交往异化的可能性方案。In the era of digital capitalism,digital technology and capital have formed a comprehensive alliance,reshaping human lifestyles and social spaces,leading to alienation among individuals.This alienation is characterized by the loss of authenticity among interacting subjects under the veil of the digital realm,a gradual shift towards commercialization in interaction behaviors manipulated by digital capital,and a sense of detachment in interpersonal relationships within digital platforms.At its core,the collusion between digital technology and capital logic conspires to monopolize digital interaction spaces.Under the algorithmic control of digital platforms and the worship of digital technology by individuals,subjects become lost,collectively resulting in the alienation of social interactions in the era of digital capitalism.Adopting a dialectical view of digital capitalism,employing human-centric logic to regulate digital capital,and shaping harmonious and orderly digital interaction platforms emerge as potential strategies for reconstructing the alienation of social interactions in the era of digital capitalism.

关 键 词：数字资本主义时代 生命主体 数字资本 数字技术 交往异化 

分 类 号：C911[经济管理]