中东欧国家旅游城市中餐业的发展现状与提升策略研究——以布拉格为例  

On the Development Status and Enhancement Strategies of the Chinese Food Industry in Tourist Cities of Central and Eastern European Countries—Taking Prague as an Example

作　　者：秦安建[1] 赵超望 QIN Anjian;ZHAO Chaowang(Sichuan Tourism University,Chengdu 610100,Sichuan,China;Oriental Pearl Catering Group,Prague 11000,Czech)

机构地区：[1]四川旅游学院,四川成都610100 [2]东方明珠餐饮集团,捷克布拉格11000

出　　处：《四川旅游学院学报》2025年第2期19-24,共6页Journal of Sichuan Tourism University

基　　金：四川旅游学院2022年“海外中餐繁荣发展研究专项”项目“‘17+1’机制下中东欧中餐业发展现状、问题与对策研究”,项目编号:2022HWYB03。

摘　　要：在“17+1合作”的背景下,中东欧国家旅游城市的中餐业出现了转型升级的趋势。布拉格是中东欧最具吸引力的旅游城市之一,呈现“欧式中餐”与传统中餐并行发展局面,但在转型升级中还面临内部问题和外部挑战,需要从菜品创新、品牌意识、人才提升和中餐文化交流与传播等方面努力探索,提升中东欧旅游城市中餐的品牌形象和竞争力。In the context of“17+1 cooperation”,there is a trend of transformation and upgrading of the Chinese food industry in the tourist cities of Central and Eastern European countries.As one of the most attractive tourist cities in Central and Eastern Europe,Prague offers a unique culinary experience,showcasing the convergence of“European Chinese food”and traditional Chinese cuisine.However,the Chinese food industry in this region still faces significant internal challenges and external obstacles.To achieve its transformation and upgrading,a multifaceted approach is necessary,encompassing cuisine innovation,brand awareness,talent enhancement,and the promotion and diffusion of Chinese food culture.The overarching goal is to enhance the brand image and competitiveness of Chinese food in tourist cities of Central and Eastern Europe.

关 键 词：中东欧国家 布拉格 中餐 中餐业 中餐馆 

分 类 号：F719.3[经济管理—产业经济]