“双高”视域下高职院校文化品牌建设启示——以云南旅游职业学院旅游管理学院“一院一品”校园文化建设项目为例  

Insights on the Construction of Cultural Brands in Higher Vocational Colleges from a"Dual High"Perspective——By Taking the"One College,One Brand"Campus Culture Construction Project of the Tourism Management College at Yunnan Tourism College as an Example

作　　者：张洪洪 聂晓茜 ZHANG Honghong;NIE Xiaoqian(Yunnan Tourism College,Kunming Yunnan,650221,China)

机构地区：[1]云南旅游职业学院,云南昆明650221

出　　处：《文化创新比较研究》2025年第2期136-140,共5页Comparative Study of Cultural Innovation

基　　金：云南旅游职业学院双高建设项目一院一品文化项目“七彩云南·最美红色——红色旅游助推铸魂育人”。

摘　　要：《中华人民共和国职业教育法》规定,职业教育是与普通教育具有同等重要地位的教育类型。作为高等教育的重要组成部分的职业教育,积极响应国家的战略要求,正朝着“双一流”建设方向迈进。然而,高职院校在校园文化品牌建设中存在着诸如定位存在偏差、未能彰显职业教育特质、专业特色不突出等问题。在此视域下,现以云南旅游职业学院旅游管理学院开展省级高水平专业群建设时期的“一院一品”文化品牌“七彩云南·最美红色——红色旅游助推铸魂育人”项目为例,探索高职院校中的优秀校园文化建设,旨在厘清我国高职院校校园文化品牌建设存在的问题,寻求解困和破局的出路。The Vocational Education Law of the People's Republic of China mandates that vocational education is as crucial as general education.As a key element of higher education,vocational education is actively aligning with the nation's strategic goals and is progressing towards the"Double First-Class"initiative.Despite this,higher vocational institutions encounter challenges in establishing campus cultural brands,including issues with positioning,insufficient emphasis on the unique aspects of vocational education,and a shortage of distinct professional characteristics.In light of these challenges,this paper examines the"Colorful Yunnan·Most Beautiful Red—Red Tourism Promotes Soul Casting and Education"project,a cultural brand initiative under the"One College,One Brand"framework during the provincial high-level professional group construction phase at the Tourism Management College of Yunnan Tourism College.The aim is to identify the challenges faced in the development of campus cultural brands within higher vocational colleges in China and to explore potential solutions and innovative approaches.

关 键 词：高职院校 校园文化 品牌 “一院一品” “双高” 旅游管理 

分 类 号：G717[文化科学—职业技术教育学]