数字资本主义的文化异化及其批判  

Cultural Alienation and Its Criticism in the Digital Capitalism

作　　者：邢云文 李真真 XING Yun-wen;LI Zhen-zhen

机构地区：[1]上海交通大学马克思主义学院,上海200240

出　　处：《陕西师范大学学报(哲学社会科学版)》2025年第1期73-86,共14页Journal of Shaanxi Normal University(Philosophy and Social Sciences Edition)

基　　金：国家社会科学基金重点项目“历史哲学视域下中国共产党革命精神谱系研究”(20AKS021)。

摘　　要：数字资本主义的文化异化,是资本逻辑和技术逻辑交相运作的结果。数字资本将“文化要素”作为资本牟利的一大动力形构文化商品,在由资本征用的技术加持下制造对文化应然价值本质的幻灭。文化日益脱离服务于人性解放与理性复归的崇高旨归,沦为现代理性主宰下的资本主义“治理术”。数字资本主义文化异化突出表征为:“景观生产”的图像围城消解崇高价值,文化渐趋“荒漠化”;“虚假需要”的反哺叙事变异受众审美,文化渐趋“媚俗化”;“加速社会”的网络弥散解构交往深度,文化渐趋“两极化”;“数字—生命政治”的权力幻象架构全域统摄,文化渐趋“霸权化”。对此,我们应该立足马克思主义唯物史观的整体性论域,深刻反思、批判数字资本主义的文化异化现象,废除数字资本主义生产资料私有制,脱离数字资本主义技术权力的宰制,斩断“资本逻辑”和“技术逻辑”及其联姻对文化的操控宰制。同时,立足于中国特色社会主义文化发展语境,强化社会主义核心价值观引领,加强优质文化产品供给,培育数字公民的技术伦理和文化素养,识别数字资本主义文化霸权全球扩张的意识形态新场景,不失为破除数字资本主义规训、推进文化自信自强的有效出路。The cultural alienation in the era of digital capitalism is the result of the interplay between the logic of capital and the logic of technology.Digital capital employs“cultural elements”as a significant driving force for profit,shaping cultural commodities and creating disillusionment with the inherent value of culture under the auspices of technology commandeered by capital.Culture increasingly deviates from its noble purpose of serving the liberation of human nature and the return to rationality,becoming a“governing technique”under the dominion of modern rationality within capitalism.The prominent manifestations of cultural alienation in the digital capitalist era include:the“spectacle production”that encloses and dissolves sublime values,leading to the“desertification”of culture;the“false needs”narrative that distorts audience aesthetics,leading to the“vulgarization”of culture;the“accelerated society”where the dispersion of the internet deconstructs the depth of communication,leading to the“polarization”of culture;and the“digital-life politics”power illusion that constructs a comprehensive control,leading to the“hegemonization”of culture.In response,we should base our reflections and critiques of cultural alienation in the era of digital capitalism on the holistic domain of Marxist materialist historiography,abolish the private ownership of digital capitalist means of production,break free from the technological power of digital capitalism,and sever the manipulation and control of culture by the“logic of capital”and the“logic of technology”and their union.At the same time,within the context of the development of socialism with Chinese characteristics,strengthening the guidance of socialist core values,enhancing the supply of quality cultural products,cultivating the technological ethics and cultural literacy of digital citizens,and identifying the new ideological scenarios of the global expansion of digital capitalist cultural hegemony,are effective ways to brea

关 键 词：数字资本主义 文化异化 数字技术 资本逻辑 技术逻辑 

分 类 号：F03[经济管理—政治经济学]