食品包装设计的多感官表达发展趋势研究  

Study on the Development Trend of Multi-Sensory Expression in Food Packaging Design

作　　者：李晨鹭 梁秋雨 杨柳[1] LI Chenlu;LIANG Qiuyu;YANG Liu(School of Design,Yunnan University of Arts,Kunming,Yunnan,650500)

机构地区：[1]云南艺术学院设计学院,云南昆明650500

出　　处：《湖南包装》2025年第1期204-207,共4页

摘　　要：以食品包装设计为对象、多感官设计为手段,以其发展趋势为写作目的,简析多感官设计如何融合以及提升食品包装设计,更加简洁高效传递产品信息,以此吸引消费者关注和购买相关产品,并依托多感官设计的优势考量到特殊人群感知产品相关信息的需求,以此进行食品包装设计的研究。综上所述,文章将从多感官设计运用在食品包装中的可行性、食品包装的发展趋势与感官设计融合、依托多感官设计下的食品包装发展趋势三个方向层层递进,论述食品包装的多感官设计及其发展。Taking food packaging design as the object and multi-sensory design as the means,with its development trend as the writing purpose,this paper briefly analyzes how multi-sensory design integrates and enhances food packaging design,conveying product information more concisely and efficiently,thereby attracting consumer attention and purchasing related products.Additionally,it considers the needs of special groups for perceiving product-related information based on the advantages of multi-sensory design.The research is conducted on food packaging design from this perspective.In summary,the article will discuss the multi-sensory design of food packaging and its development by progressively addressing three aspects:the feasibility of applying multi-sensory design in food packaging,the integration of food packaging development trends with sensory design,and the development trends of food packaging based on multi-sensory design.

关 键 词：多感官设计 包装设计 感知过程 互动体验 

分 类 号：TS206.2[轻工技术与工程—食品科学]