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作 者:吴攸 WU You
出 处:《济南大学学报(社会科学版)》2025年第2期87-97,190,共12页Journal of University of Jinan:Social Science Edition
基 金:国家社会科学基金一般项目“中国科幻文学在西方的跨媒介传播研究”(项目编号:23BWW016)。
摘 要:“想象力”已成为最具前瞻性的文化软实力因素,对未来想象的定义权是当今世界大国力量博弈的新焦点。中国科幻诞生于晚清时期对西方科幻的大规模译介与模仿浪潮之中,发展至当下又以“跨媒介”“社交化”的方式在西方广泛流传、影响倍增,“中国想象”在西方的传播呈上行态势,这一历程反映出中西交流模式的演进。数字全球化时代,媒介融合与参与式文化的兴起催生了全新的文化范式:传统媒介与新型媒介交汇融合,草根媒体和机构媒体相互渗透,媒介生产者与消费者(受众)不断互动,传统的“翻译—传播—接受”路径已经转型为多声部、进行态、去中心化的“全球参与”传播模式。纵观“中国想象”走出去的历程,经历了从“抵达精英”到“征服大众”,从“内容”传播到“模式”输出的跨越,逐步走进西方文化的深层空间。这表明,充分运用新媒体社交功能推动海外粉丝自发参与中国文化传播,以中国科幻IP推动海外原创生态形成,能够赋予“中国想象”多重延伸空间与世界性活力。The power of"imagination"has emerged as an essential facet of cultural soft power,with the competition for the right to define future world imaginaries becoming a new focal point in today's global power dynamics.As the vehicle of national"imagination,"Chinese science fiction,which originated during the late Qing Dynasty through translation and imitation of Western SF,has now gained significant influence in the West through"transmedial"and"socialized"ways of dissemination,manifesting the evolving patterns of East-West cultural exchange.In the era of digital globalization,the rise of media convergence and participatory culture has given birth to new cultural paradigms,namely,the integration of traditional and new media,the inter-permeation of grassroots and institutional media,and the continuous interactions between media producers and consumers,giving rise to a decentralized dissemination model featured by"global participation".Thus,the century-long"going global of Chinese imagination"has experienced a paradigm shift from reaching the elite to engaging the masses,and from disseminating Chinese content to exporting models,exerting an increasingly profound influence on Western culture.This trajectory suggests that leveraging new media to encourage active participation by overseas fans in disseminating Chinese culture and promoting international recreations based on Chinese IPs can endow"Chinese imagination"with continued global vitality.
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